Women's Ao Ba Ba for sale at Khanh Linh Shop.
Ms. Doan Thi Ngoc Cam, saleswoman at Khanh Linh Shop, 3/2 Street, said: In recent years, through social networking platforms, the trend of wearing Ao Ba Ba has been "heated up" by women. On Tet holiday, major holidays such as April 30, September 2, etc., the store's sales always double or triple compared to normal. Ao Ba Ba today is not only worn by women on holidays and Tet but is also used in sightseeing trips, meetings, and cultural exchanges. Especially, for professions related to services and tourism, Ao Ba Ba is also used daily in the office. At Khanh Linh Shop, depending on the material, the current price of women's Ao Ba Ba ranges from 310,000-330,000 VND/set, men's Ao Ba Ba ranges from 250,000-270,000 VND/set, and children's Ao Ba Ba ranges from 180,000-240,000 VND/set.
In the current market, the Ao Ba Ba is not only rich in color and material but also has a flexible design, more suitable to the wearer's taste. If the original Ao Ba Ba only had 2 main colors, brown or black, to be suitable for farming work, now the modern Ao Ba Ba is designed with many different colors from bright colors (orange, red, blue, yellow, pink...) to neutral colors (brown, cream, moss, blue-gray, gray-brown...).
Materials for making Ao Ba Ba are also extremely diverse, such as silk, brocade, chiffon, satin, kate, cotton, velvet... Depending on the purpose of use and preferences, the wearer can choose different types of fabric to make Ao Ba Ba, from soft, airy materials such as silk, chiffon, to thick, luxurious materials such as brocade, velvet. These materials contribute to the diversity and luxury of the modern Ao Ba Ba.
Accordingly, the thick brocade fabric, printed with many classic but equally luxurious patterns, helps the Ao Ba Ba to have a nostalgic beauty. Silk is soft, shiny, and absorbs sweat well, so the wearer will always feel comfortable and relaxed. Satin fabric has a surface similar to brocade and silk, but is combined with synthetic components such as cotton or polyester. Thanks to that, the fabric is less wrinkled and increases the durability of the fabric for long-term use. Although Kate fabric is not soft, it has a standard shape, is affordable, has high durability, absorbs well and is less wrinkled.
According to the business world, through many different stages of development, the ao ba ba has had innovations in design (collar, sleeves, waist-cinching...) but the core point in the design of the ao ba ba is not fussy or ostentatious but aims to honor the soft, gentle beauty of women.
Ms. Ngo Thi Thuy Linh, an online seller on Facebook, shared: "Speaking of patterns, the current Ao Ba Ba, in addition to printing and embroidering decorative flowers and grasses, also has many details about the Mekong Delta and Vietnamese culture. Another highlight that cannot be ignored is that in addition to round neck and heart neck shirts, we also introduce some boat neck shirt models. Regarding the sleeves, women can choose traditional long sleeves or youthful, comfortable short sleeves; the shoulder part has both plain or puffy shoulder designs to create highlights. The Ao Ba Ba used to have a rather straight and wide shape, but nowadays, the designs have an additional emphasis on the waist, abdomen and chest to flatter the wearer. However, with Ao Ba Ba designs for children, Ao Ba Ba for the elderly or Ao Ba Ba for men, a wide and straight shape is still the preferred choice to create comfort for the wearer."
According to Ms. Doan Thi Ngoc Cam, although it has been innovated to follow the modern lifestyle, the Ao Ba Ba costume is inherently a very basic and minimalist design, so coordinating outfits will be much simpler than other outfits.
"Pants usually come in two popular colors, black and white, to match all Ao Ba Ba designs. However, when choosing to match Ao Ba Ba, the wearer can choose to match according to the principle of contrasting colors or colors similar to the shirt, which are all good choices. In addition to colors and materials suitable for age and circumstances, women can match Ao Ba Ba with scarves, conical hats, wooden clogs, or traditional handbags, which are accessories that enhance the elegant and gentle beauty of Ao Ba Ba" - Ms. Doan Thi Ngoc Cam shared.
Article and photos: CHI MAI
Source: https://baocantho.com.vn/them-net-duyen-khi-dien-ao-ba-ba-a189137.html
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