The Vietnamese mobile market was 'lively' on the night the iPhone Series went on sale.
Báo Thanh niên•26/09/2024
At 00:01 on September 27, 2024, a number of major retail systems in Vietnam officially launched the sale of the genuine iPhone 16 series (VN/A code).
According toFPT Shop and F.Studio by FPT retail systems, on the very first night of sales, the system delivered nearly 1,000 pre-orders to customers and is expected to deliver nearly 20,000 orders within the first three days of sales, confirming the strong appeal of Apple's latest iPhone 16 series.
F.Studio by FPT is one of the earliest retailers of the iPhone 16 Series in Vietnam.
TEM
As an official Apple authorized dealer in Vietnam, FPT Shop and F.Studio by FPT are pioneering the early launch of the genuine iPhone 16 Series this year. Officially opening for pre-orders from September 20th to 26th, 2024, in less than 7 days, the system attracted nearly 50,000 pre-orders for the iPhone 16 Series. The iPhone 16 Pro Max dominated the rankings, accounting for 70% of the orders. In particular, the Desert Titanium color variant showed strong appeal, being chosen by a large number of Apple fans. Sharing his expectations for this launch, Mr. Nguyen The Kha - Commercial Director of FPT Shop and F.Studio by FPT, said: “We have observed strong customer interest in the improved configuration and new colors of the iPhone 16 Series. As an official Apple authorized dealer in Vietnam, we are implementing many exclusive offers such as a 2-year warranty and a 12-month 1-to-1 exchange policy to provide the best experience for tech-savvy customers. FPT Shop and F.Studio by FPT expect to achieve double-digit growth for this product line this year.”
The first customer to receive an iPhone 16 at the F.Studio by FPT retail system.
TEM
Currently, when purchasing the iPhone 16 series at FPT Shop and F.Studio by FPT, users will receive a limited-edition FPT SIM card with a unique, luxurious design and the FAI virtual assistant feature to optimize the user experience. At CellphoneS, the system also recorded nearly 30,000 interested customers and 10,000 successful pre-orders for the iPhone 16 series, a growth of nearly 70% compared to the previous generation. The top-of-the-line iPhone 16 Pro Max accounted for nearly 60% of total pre-orders at CellphoneS. Notably, this percentage is improving compared to last year, when the Pro Max accounted for nearly 70% of pre-orders in 2023.
Many customers arrived to pick up their iPhone 16 series phones even early in the day.
Photo: TL
The Pro series accounts for approximately 30% of total orders. The iPhone 16 Pro remains the preferred choice for customers, second only to the Pro Max series, due to upgrades such as a larger 6.3-inch screen, comparable specifications, and improved battery life. This product is suitable for those who love high-end phones with a compact design that is easy to hold and operate. A representative from CellphoneS shared that the expected stock of Pro Max and Pro models at CellphoneS will remain abundant, and the iPhone 16 Pro in Desert Titanium color still has pre-orders available for delivery from September 30th onwards. For other colors, customers who prefer the Pro series can still purchase directly at the store and enjoy discounts of up to 7 million VND, similar to the pre-order period. At Minh Tuan Mobile, the company received 16,320 pre-orders for the iPhone 16 Series VN/A after one week of opening pre-orders, nearly 10% higher than the 15,000 orders for the iPhone 15 Series last year. This year, the iPhone 16 Pro Max remains the focus of attention, with over 70% of users choosing to buy it; the 256GB version and the new Desert Titanium color are also popular.
The iPhone 16 Pro Max remains the most popular choice among consumers.
Photo: TL
Customers participating in the early delivery event for the iPhone 16 Series VN/A at Minh Tuan Mobile will receive total benefits worth up to 5 million VND, including: Discount vouchers up to 2.35 million VND when purchasing other products; Discounts up to 1 million VND; A genuine gift combo worth 1.5 million VND along with special souvenir gifts from Minh Tuan Mobile. Besides the early sales event on the night of September 26th - early morning of September 27th, Minh Tuan Mobile will also simultaneously deliver iPhone 16 Series phones across its entire system starting at 8 AM on September 27th. It is expected that on the first day of official sales, Minh Tuan Mobile will deliver approximately 1,500 iPhone 16 Series phones to customers nationwide. At the same time, The Gioi Di Dong and TopZone also announced that their systems have recorded 60,000 orders for the iPhone 16 Series models. This system also proudly stands as a leading retailer in the Apple product shopping experience. Furthermore, thanks to its many unique advantages, it elevates the shopping experience to a premium level for users.
The Desert Titanium version is the most popular choice among customers.
Photo: TL
On the morning of September 27th alone, TopZone delivered phones directly to 3,000 customers who had placed deposits to purchase the product across more than 112 The Gioi Dien Dong , TopZone, and Dien May Xanh stores nationwide. Mr. Doan Van Hieu Em - CEO of The Gioi Dien Dong shared: "We appreciate the customers who have continuously trusted and chosen The Gioi Dien Dong and TopZone during each iPhone launch. Therefore, we always make thorough preparations to ensure the supply of goods, delivery speed, and service quality are all at the highest level."
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