Toy market 1/6: Retailers launch promotions to attract customers

The toy market on June 1st has started to become bustling as many retailers have launched attractive promotions to attract customers.

Every June 1st International Children's Day, the toy market becomes more vibrant and bustling than ever. This year, many toy traders have applied new strategies, from attractive promotional programs to product diversification, to attract the attention of customers, especially parents and children.

Bustling toy market

According to the reporter of Cong Thuong Newspaper at the "capital" of toys on Hang Ma street and Dong Xuan market (Hoan Kiem district, Hanoi ), the stalls here are decorated diversely and richly with many beautiful toy models spread across the street.

Toys for June 1st with many designs spread out on Hang Ma Street. Photo: Minh Khanh

At a store on Hang Ma Street, Ms. Nguyen Phuong Anh - the store owner said: "On the occasion of International Children's Day June 1, the store imported many items, providing a full range of toys for boys and girls, from high-end to popular segments, including both simple toys and intellectual development toys, with a variety of designs and prices."

Ms. Phuong Anh also said that customers can easily find products that suit different spending levels. For example, a complete plastic car set costs about 60,000 VND; smart Lego assembly toys range from 20,000 to 500,000 VND; toys for girls include everything from dolls to simulated cooking sets, with many designs.

In addition to selling directly at the store, Ms. Phuong Anh also participates in business on e-commerce platforms. She said that the demand for toys this month has doubled compared to last month, forcing the store to constantly update new models to meet customer needs.

The simulated doctor tool toy set is attractively designed. Photo: Minh Khanh

At the store on Cha Ca Street (Hoan Kiem District), Ms. Tran Thi Thuong - the store owner shared: "Purchasing power during this time has increased significantly because many parents choose to buy gifts for their children on June 1st. In addition, the end of the school year is also the time when the parent committee often orders a large quantity of 30 - 50 toy sets as gifts and rewards for students."

Ms. Thuong said that for large orders, the store is willing to sell at wholesale prices and support free shipping to bring meaningful gifts, contributing to the joy of children. In particular, this year, smart toys that develop intelligence are favored by many customers and have become "in demand". The store is open from morning to about 11pm, with the most customers in the evening.

Through constant efforts to innovate and serve with dedication, the merchants hope to bring the most convenient and satisfying shopping experience to their "customers".

Many attractive promotions

Grasping the high demand for shopping during this occasion, many stores have launched big promotional programs with the expectation of attracting many customers, including discounts of 10 - 20%, giving away tickets to amusement parks, gift cards or free shipping.

At a toy store on Chau Van Liem Street (Nam Tu Liem District, Hanoi), the store owner said he had implemented a special promotion program: Buy a new toy product and get a free sample product from last year to quickly sell off inventory.

Ms. Phuong Anh, owner of a toy store on Hang Ma Street, said that the store is offering a 10% discount on all items. At the same time, customers who buy toys with a bill of over VND500,000 will receive an additional product worth VND30,000.

Tien Tho Bookstore also launched a promotional program to attract young customers. Photo: Minh Khanh

Talking to reporters of Cong Thuong Newspaper, Mr. Tran Van Nam - Manager of Tien Tho Bookstore, Cau Giay branch (Hanoi) - said: "Up to now, the purchasing power of toys is increasing quite rapidly. We have ordered more items from suppliers to meet the diverse needs of children, especially hot trend models. In addition to selling directly at the store, the system also combines online sales via fanpage, with dedicated consulting services and home delivery to customers."

To attract customers during peak season, the bookstore applies a preferential program for customers who buy toys worth over 250,000 VND, they will receive a ticket to the amusement park for one adult and one child, applied from Monday to Friday every week. The program received a positive response from customers.

With many promotional strategies and product diversification, the toy market on June 1 this year is expected to attract a large number of customers, especially parents who want to bring joy to their children. Competition between retailers not only helps consumers have more choices but also promotes product and quality diversification.

Minh Khanh

Source: https://congthuong.vn/thi-truong-do-choi-16-tieu-thuong-tung-khuyen-mai-hut-khach-389820.html