How is Tran Thanh's "Rabbit, Oh!" doing at the international box office?

After nearly reaching 450 billion VND at the Vietnamese box office, Tran Thanh's "Tho Oi" (Oh, Little Rabbit) continues its journey to conquer international box offices.

The cast of Bunny

PHOTO: MOVIE POSTER

In the international market, Tran Thanh's "Tho Oi" (Oh My Rabbit) surpassed $1 million in revenue after its opening week in North America and several European countries such as the UK, France, Germany, Scotland, Norway, Poland, the Czech Republic, and Slovakia. As of May 22nd, according to Tran Thanh's personal page, the film has also been released in Taiwan, Japan, and Sweden. Currently, "Tho Oi" ranks 56th on the global box office chart.

Notably, Bunny is not only being released for overseas Vietnamese communities, but is also attempting to expand its reach to various other territories. Bunny , produced by Tran Thanh Town, Galaxy Studio, and HK Film, is being distributed internationally by 3388 Films.

International revenue exceeding $1 million is a positive sign, but it's not yet a "frenzy" in the global market. Compared to domestic revenue of nearly 450 billion VND, foreign revenue currently plays a supplementary role, helping to expand Tran Thanh's brand awareness rather than significantly altering the revenue balance.

With "Tho Oi" (Oh , Little Rabbit), Tran Thanh continues to demonstrate the advantage of a director with a strong personal brand. Following "Mai," which premiered in the US, Canada, and several European countries, grossing $2 million in two weeks, "Tho Oi" shows an effort to maintain its release outside of Vietnam, rather than just focusing on domestic success.

Furthermore, the international journey of "Rabbit, Oh My Rabbit" reflects a new trend: Vietnamese films are beginning to view overseas distribution as part of a commercial strategy, no longer a side activity. Domestic success remains an important springboard, but the ability to go further will depend on the universality of the story, the quality of promotion, and a sufficiently strong distribution system.

Therefore, for a commercial Vietnamese film like "Tho Oi," its appearance in more than a dozen countries and territories is a significant step forward, showing that the ambition to bring Vietnamese films to the international market is becoming increasingly clear.

Source: https://thanhnien.vn/tho-oi-cua-tran-thanh-ra-sao-o-phong-ve-quoc-te-185260522155648273.htm