Due to the preference for fair skin, sun-protective fashion and sunscreen have become popular products in China.
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| Sun-protective fashion is popular in China due to the prolonged hot weather. (Source: Reuters) |
"Facekinis" are becoming popular in China, a type of sun-protective fashion favored as temperatures soar, breaking previous heat records.
Facekinis are a type of mask that covers the entire face except for the eyes and nostrils. Besides facekinis, sun-protective gloves, wide-brimmed hats, and jackets made from UV-blocking fabric have become particularly popular here.
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| Hats with attached face masks are being sold in stores in China. (Source: Reuters) |
In Beijing, temperatures were scorching, reaching 35 degrees Celsius. To cope with the heat, locals and tourists alike carried handheld fans and covered themselves to avoid sunburn. Some even used hats and sun-protective clothing with built-in fans.
Not only are sun-protective fashion items trending, but sunscreen products are also becoming popular.
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| Hats of various shapes and colors are displayed on the stalls. (Source: Reuters) |
Many people believe that sun-protective fashion and cosmetics, in addition to protecting the skin from cancer-causing agents, also help users reduce skin darkening, freckles, and brown spots... Therefore, these products become bestsellers during hot seasons.
Wang, a hat salesperson, said that compared to before the pandemic, the store's sales this year are better, and profits are expected to increase significantly.
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