National brand grows from tourism

The strategic role of tourism : Enhancing national image and prestige in the international arena

At the seminar, speakers presented many papers, providing multi-dimensional and in-depth perspectives on the strategic role of the tourism industry in enhancing the national image and reputation in the international arena - especially in the context of international integration being one of the four pillars of breakthrough development. In particular, cuisine and restaurant services in the national brand strategy are special factors that attract tourists.

Thương hiệu quốc gia vươn mình từ du lịch - Ảnh 1.

Thương hiệu quốc gia vươn mình từ du lịch - Ảnh 2.

Speakers shared multi-dimensional perspectives on the strategic role of tourism in enhancing national image and prestige in the international arena.

Mr. Chu Hong Minh - Chairman of the Restaurant Association of Vietnam (RAV), emphasized that cuisine is a competitive advantage and also an important driving force in building a national brand. According to him, a typical dish or a complete culinary experience not only brings satisfaction, but also creates beautiful memories, making tourists want to return and share about Vietnam with international friends.

In the context of globalization, each destination does not simply provide tourism services but also tells its own story - a story about people, culture, and Vietnamese identity. It is the authentic experiences in each locality that will contribute to creating a distinct and sustainable national brand.

Thương hiệu quốc gia vươn mình từ du lịch - Ảnh 3. — *Each destination has the potential to tell the story of Vietnamese people, culture and identity, contributing to building a sustainable national brand.*

Mr. Nguyen Tien Huy - General Director of the Vietnam Enterprise and Heritage Center (VLBC), said that linking local experiences with national brand stories is important in promoting Vietnam's image. This approach is expected to help Vietnam reach further on the world tourism map.

Through in-depth discussions and open discussion sessions, the conference not only provides updated knowledge and information but also creates opportunities for connecting businesses and organizations in the fields of tourism, communications and related industries towards a common goal: Building an image of a dynamic, friendly and rich-in-identity Vietnam in the international arena.

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