Vietnam's e-commerce industry thrives on quality.

Illustrative image.

The National E-commerce Week and Vietnam Online Friday 2025, currently running until November 17th, focuses on a message emphasizing quality: "Safety - Peace of Mind - Joy." More than just a discount event, it aims to promote a transparent and trustworthy e-commerce ecosystem.

Beyond focusing solely on revenue figures, this year's Online Friday, under the Ministry of Industry and Trade, aims to establish a "standard" for online transactions. Promoting "Safety" in payments and information security, "Peace of mind" regarding the quality of genuine goods, and "Joy" in a shopping experience where rights are protected – these are the guiding principles for this year's event. Therefore, authorized stores guaranteed by e-commerce platforms and the Ministry of Industry and Trade are the suppliers for this year's promotion.

Mr. Nguyen Huu Tuan, Director of the Center for E-commerce and Digital Technology Development, Ministry of Industry and Trade, said: "Although we are not chasing quantity, this year the number of committed sellers from the platforms is already around 2,000, and most of them are selected brands with complete documentation and accurate product information for consumers."

Anticipating a surge in sales during Online Friday, retailers are increasing staff and extending the operating capacity of their livestreaming rooms to all-day operation in order to provide personalized advice and meet the increased customer demand during the peak 60-hour online shopping event.

The platforms committed to the Ministry of Industry and Trade to boost over 1 billion views, aiming for approximately over 2 million orders during the peak shopping season. They also strengthened consumer protection mechanisms.

In addition to shopping activities, the Ministry of Industry and Trade will also have a parallel livestream program with topics to help consumers equip themselves with the knowledge to identify genuine products and avoid online shopping traps.

This year's National Online Shopping Week is a reaffirmation from the Government and the business community: Vietnamese e-commerce must thrive on quality and trust. When "Safety and Peace of Mind" are guaranteed, a "Joyful and Peaceful" shopping experience will become a reality, opening a new chapter for the Vietnamese e-commerce market.

Source: https://vtv.vn/thuong-mai-dien-tu-viet-nam-di-len-bang-chat-luong-100251114160445083.htm