Vietnamese e-commerce grows with quality

Illustration photo.

The National E-commerce Week and Vietnam Online Friday 2025 Online Shopping Day are taking place until November 17, with a message that focuses on quality: "Safety - Peace of mind - Happiness". More than just a discount festival, this is an event aimed at promoting a transparent and trustworthy e-commerce ecosystem.

Not only focusing on revenue figures, this year's Online Friday is directed by the Ministry of Industry and Trade to set a "standard" for online transactions. Promoting "Safety" in payment and information security, "Peace of mind" about the quality of genuine goods and "Happiness" when the shopping experience is guaranteed in terms of rights - that is the guiding principle for this year's event. Therefore, genuine booths are guaranteed by the e-commerce platform and the Ministry of Industry and Trade are the suppliers for this year's promotion.

Mr. Nguyen Huu Tuan - Director of the Center for E-commerce and Digital Technology Development, Ministry of Industry and Trade said: "Although it is not about quantity. However, the number of commitments from the platforms this year has been about more than 2,000 participating sellers and most of them are selected brands with full documents, full and accurate product information to consumers".

Expecting a sharp increase in sales during the Online Friday event, retailers are increasing staff and increasing the operating capacity of livestream rooms throughout the day to provide specific advice and meet the increased number of customers during the 60-hour peak of online shopping.

The platforms pledged to the Ministry of Industry and Trade to promote more than 1 billion views, aiming for the number of orders to reach about over 2 million during the peak shopping season. They also strengthened consumer protection mechanisms.

In addition to shopping activities, the Ministry of Industry and Trade will also have a parallel livestream program, with topics to help consumers equip themselves with knowledge to identify genuine goods and avoid online shopping traps.

This year's National Online Shopping Week is an affirmation from the Government and the business community: Vietnamese e-commerce must grow with quality and trust. When "Safety - Peace of mind" is guaranteed, the "Happy" shopping experience will become a reality, opening a new chapter for the Vietnamese e-commerce market.

Source: https://vtv.vn/thuong-mai-dien-tu-viet-nam-di-len-bang-chat-luong-100251114160445083.htm