The smartphone market is already very diverse and fiercely competitive, but the next two years promise to be even more exciting with the iPhone and Galaxy .

Major changes are underway, not just from Apple or Samsung, but across the entire mobile industry.

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Expect high-end iPhones and Galaxies to continue surprising you in the near future. Photo: PhoneArena

The upcoming flagship phones from these two tech giants are expected to bring bold upgrades in both design and user experience. More importantly, these new ideas are likely to become a general trend, forcing other Android manufacturers to quickly follow suit in order to compete.

The era of foldable phones is entering a new chapter.

For many years, foldable smartphones have followed a familiar formula: the outer screen has the shape of a regular phone, and when unfolded, it reveals a larger, square-shaped screen inside. This design works effectively, but the market lacks groundbreaking ideas.

That is starting to change.

Does the iPhone Ultra pave the way for another foldable screen masterpiece from Apple? Does the iPhone Ultra pave the way for another foldable screen masterpiece from Apple?

Huawei pioneered a new trend with the Huawei Pura X series and its Pura X Max version, launched in April. Instead of the traditional vertical fold, this device uses a wider horizontal folding design, making watching movies, entertainment, or reading content more natural. When folded, it's also easier to hold with one hand compared to current Fold models.

If the leaks are accurate, Samsung will continue to push this direction at its foldable phone launch event in July. Besides the familiar Samsung Galaxy Z Fold 8, the company is expected to release a Galaxy Z Fold 8 Wide version, also known as the Galaxy Z Wide Fold. This will also be a horizontally folding phone, similar to the concept Huawei is pursuing.

Meanwhile, Apple is expected to officially enter the game with its first foldable iPhone, tentatively called the iPhone Ultra, launching later this year. Following the unexpected success of the Huawei Pura X Max in many markets, both Samsung and Apple believe that this new design can be very appealing to users.

If this trend proves commercially successful, many other Android manufacturers will undoubtedly join in quickly. It's not out of the question that new horizontally folding phone models will gradually replace the traditional Fold design that is currently popular.