Consuming Vietnamese goods and digital transformation:

After five days of vibrant activity (from July 30th to August 3rd), the "July Promotion Festival," the highlight of the Hanoi City Concentrated Promotion Program 2025, officially concluded with nearly 50,000 visitors and many booths doubling their revenue compared to last year.

Consumers shop at the fair. Photo: Thanh Tung

The event not only achieved its goal of stimulating consumer demand, but also left a strong impression with its exciting shopping spaces and consumer experiences, marking a significant turning point in Hanoi 's trade promotion activities.

A groundbreaking event in terms of scale, content, and effectiveness of digital transformation.

The "July Promotion Festival" in Hanoi, with nearly 1,000 participating sales points from reputable Vietnamese retail systems, chain stores, and manufacturing businesses such as Central Retail (GO!, Topmarkets), BRGmart, Fujimart, Winmart, Aeon, Lotte, Co.opmart, MediaMart, Pico, Soi Bien, HomeFarm, Hacom, etc., created a rich and widespread consumer space where people could access high-quality products at preferential prices.

Consumers are excited about shopping experiences. Photo: Thanh Tung

Furthermore, businesses participating in the program have set up online ordering apps and support "Fast, Cashless Payment" directly at the point of purchase, offering discounts via QR codes, cashless payments, and interacting with technology platforms.

Mr. Le Manh Phong – CEO of Go! Northern Region, commented: “Promoting online access and cashless payment solutions creates more convenience for customers, and helps our revenue not only grow well during the event but also expand the customer base using the online ordering app. The promotional QR code attracted great interest from young consumers who are willing to spend through digital platforms.”

A booth showcasing digital payment solutions. Photo: Thanh Tung

A highlight of the event was the successful connection between digital payment solution providers and small businesses and traditional traders. Mr. Do Van Tu, Northern Region Sales Director of Nextpay Digital Transformation Group Joint Stock Company, stated that the company has supported nearly 50 businesses in integrating QR payment, improving transaction speed and attracting customers who prefer cashless payments. Many businesses indicated they will continue using the service long-term. This is a positive sign for the trend of digitalization in small-scale retail.

Similarly, the Online Mobile Services Joint Stock Company also stated that the event was an opportunity for the company to reach new users, especially business households and individuals who had never used e-wallets before. Approximately 500 new accounts were opened in just a few days, demonstrating the enormous potential of digital commerce.

Looking forward to the November Promotion Day

Consumers line up to participate in the giveaway gameshow during the program. Photo: Thanh Tung.

In the context of a recovering consumer market following global economic fluctuations, the Hanoi Department of Industry and Trade has demonstrated strategic vision and professional organizational capabilities by choosing the theme "Smart Consumption - Stimulating Shopping Demand" as the highlight of this year's concentrated promotional program.

Instead of focusing solely on traditional sales activities, the Department of Industry and Trade has proactively designed digital consumer experience spaces, integrating technology to support businesses and small-scale traders in accessing modern payment and marketing platforms.

A game show at the event. Photo: Thanh Tung

Mr. Nguyen The Hiep, Deputy Director of the Hanoi Department of Industry and Trade, emphasized: “With a focus on developing modern and sustainable commerce, the Department of Industry and Trade not only organizes a simple promotional event but also creates a digital consumer experience environment, supporting businesses in transforming their sales methods, thereby enhancing their competitiveness. The July promotional event is proof of our efforts to accompany businesses and consumers in the capital city in the digital age.”

Following the success of the "July Promotion Day" event, the Hanoi Department of Industry and Trade affirms that it will continue to promote the digitalization of concentrated promotional programs in the coming time, especially at the "November Promotion Day" event and the "Hanoi Midnight Sale" event which will take place in November 2025.

The Hanoi Department of Industry and Trade will continue to digitize its promotional programs in the coming period. Photo: Thanh Tung

The goal is not just to increase sales, but also to build a modern consumer ecosystem where Vietnamese goods are distributed through technology channels, directly reaching urban consumers.

The success of the event is proof of Hanoi's correct direction in using technology as a lever for sustainable consumer development, and the Hanoi Department of Industry and Trade will continue to work alongside businesses, citizens, and technology solution providers to expand the digital platform in commercial activities, contributing to building Hanoi into a smart and modern commercial center of the country.

Source: https://hanoimoi.vn/tieu-dung-hang-viet-va-chuyen-doi-so-dot-pha-tu-chuong-khuyen-mai-tap-trung-thanh-pho-ha-noi-711404.html