The quintessence of Vietnam's "four delicacies" converges

Towards sustainable fruit exports

The first Vietnamese Fruit Festival in Beijing, China will take place on the morning of September 29, 2024. The event is organized by the Ministry of Industry and Trade in coordination with the Ministry of Agriculture and Rural Development.

According to the Trade Promotion Agency (Ministry of Industry and Trade), for many years, China has always been Vietnam's largest trading partner. The total two-way trade turnover between Vietnam and China accounts for 1/4 of Vietnam's total import-export turnover with the world . In the opposite direction, Vietnam is one of China's largest trading partners with the world and is China's largest partner in ASEAN.

According to statistics from China Customs, the total import and export turnover of goods from Vietnam to China in the first 7 months of 2024 reached 145.07 billion USD, up 20.9% over the same period; of which, Vietnam's exports to China reached 53.9 billion USD, up 18.7% and imports from China reached 91.1 billion USD, up 22.3%. On the contrary, according to statistics from Vietnam Customs, in the first 7 months of 2024, Vietnam's exports to China reached 32.6 billion USD, up 5% over the same period and imports from this country were worth 79.6 billion USD, up 35.6% over the same period.

The first Vietnamese Fruit Festival in Beijing, China will take place on the morning of September 29, 2024

Ms. Nguyen Thi Thu Thuy - Deputy Director of the Export Support Center, Trade Promotion Agency (Ministry of Industry and Trade) said: In fact, trade activities between Vietnam and China have recorded high growth in recent times. However, Vietnamese fruits are mostly exported through border trade, small-scale trade and directly to southern Chinese provinces bordering Vietnam such as Guangxi and Yunnan. In order to develop sustainable exports and create conditions to promote the consumption of Vietnamese fruits in the Chinese market, on September 29-30, the Ministry of Industry and Trade coordinated with the Ministry of Agriculture and Rural Development to organize the first Fruit Festival in Beijing, with the cooperation of the Vietnamese Embassy in China, the Vietnam Fruit and Vegetable Association and Chinese partners.

According to the Trade Promotion Agency, the first Fruit Festival in Beijing with the theme "Vietnamese Fruits - Four Seasons of Deliciousness" (Sino-Vietnamese pronunciation: Vietnam Water Fruit - Four Seasons of Delicacy) aims to promote the class of Vietnamese fruits that are delicious all year round, with a unique taste and flavor compared to fruits that are not grown in the specific climate and soil like in Vietnam.

“The organization of the festival will contribute to bringing Vietnamese fruits closer to markets with high consumer demand. The participation of products this time is mainly high-end fruit products. With the message , showing class , sophistication, luxury from the design of the display space to the quality of the products . Accordingly , we wish to bring the most unique quintessence of Vietnam to the Chinese market ” - Ms. Nguyen Thi Thu Thuy emphasized.

Connecting and expanding Vietnamese fruit exports to a market of 1.4 billion people

The first fruit festival in Beijing is one of the important trade promotion events with the Chinese market for fresh fruits and vegetables and processed fruits and vegetables that have been officially imported into China. Specifically, 12 types of Vietnamese fruits are currently in the top of the official export turnover to China, such as: Mango, dragon fruit, banana, longan, lychee, watermelon, rambutan, jackfruit, mangosteen, passion fruit, durian, and coconut. Among these, durian is the strongest product in the Chinese market.

According to statistics from the Ministry of Agriculture and Rural Development, in 2023, Vietnam's fruit and vegetable exports reached 5.69 billion USD; of which, durian was the industry with the most impressive growth, bringing in 2.3 billion USD, an increase of 4.8 times over the same period last year. In addition to fresh whole durian, the export volume of frozen durian and dried durian also recorded a sharp increase.

As one of the enterprises participating in this year's Fruit Festival, evaluating the significance of the Festival, Ms. Ngo Tuong Vy - General Director of Chanh Thu Fruit Import-Export Corporation said that participating in the festival, the company brings key products such as fresh durian (Dona, Ri6, Musangking, Black Thorn), fresh coconut products (bald coconut, diamond coconut, ring coconut, easy-open coconut), passion fruit, frozen durian products and freeze-dried durian, all of which are strengths of Vietnam.

Preparation of products of Chanh Thu Fruit Import Export Corporation to participate in the Festival

“This festival is an opportunity for not only Chanh Thu Group but also all Vietnamese agricultural enterprises to affirm the quality and value of their products in the international market, especially in China - a strategic market. We expect that participating in this festival will bring opportunities to expand business relationships and connect with potential partners in China. At the same time, it can help Vietnamese fruit products in general and Chanh Thu branded fruits in particular to enhance brand recognition, thereby affirming the quality of Vietnamese fruit in the international market” - Ms. Ngo Tuong Vy said.

Beijing is the capital, the political, economic and cultural center of China, a market with high value and great demand. According to experts, organizing the Fruit Festival in Beijing to promote the brand and image of delicious and nutritious tropical fruits of Vietnam will attract the attention and participation of many Chinese and international enterprises. This will be a good opportunity for Vietnamese producers and suppliers to introduce and promote the brand and image of typical fruit products, as well as to find customers and increase trade activities. This event will open up opportunities and experience to organize specialized festivals more regularly not only in Beijing but also in the central and northern regions of China to connect and expand the export of Vietnamese fruits to this market.

Source: https://congthuong.vn/le-hoi-trai-cay-lan-thu-nhat-tai-bac-kinh-tinh-hoa-tu-quy-my-vi-viet-nam-hoi-tu-349023.html