From AI Gen to AI Employee: MISA creates a comprehensive AI ecosystem to help businesses accelerate productivity

Mr. Nguyen Phi Nghi - Director of MISA Enterprise Division spoke at the AI360 event.

With the theme "Building Smart Enterprises and Society with AI", AI360 is an important annual event, a platform connecting leaders of Ministries, Departments, Branches, experts, scientists, and the technology business community, to promote the widespread application of AI in all aspects of life and economy .

Speaking at the Opening Session, Mr. Nguyen Phi Nghi - Director of MISA Enterprise Division shared about AI application trends, practical AI solutions and strategies for bringing AI and smart data into business operations.

Currently, AI is applied in businesses in many different forms, each type brings its own values.

Forms of AI application in business.

“AI plays a key role in helping businesses make more accurate and faster data-driven decisions. This process is divided into several levels. In the early stages, businesses often start with descriptive analytics – which answers the question ‘what happened?’ and data is looked back to understand the big picture. This is followed by diagnostic analytics which helps explain ‘why did that happen?’, thereby drawing out the root cause. As the level of data maturity increases, businesses move to predictive analytics – predicting ‘what will happen?’ based on AI models and algorithms. And at the highest level is prescriptive analytics, where AI not only predicts but also makes recommendations ‘How to achieve the desired outcome?’,” said Mr. Nghi.

Accordingly, MISA's AI solution suite includes Gen AI - Sales AI - AI Staff designed to support organizations and businesses in optimizing operations, improving productivity and making accurate decisions based on data.

With Gen AI, MISA integrates MISA AVA Digital Assistant into the software ecosystem, playing a central role in connecting and operating applications in many core areas of the business. MISA AVA supports the automation of sales and customer care processes, providing 24/7 feedback to help businesses increase customer care productivity by 1.71 times. In financial management, MISA AVA automatically checks, enters data, analyzes reports, forecasts finances and scores credit to support businesses in smart, transparent and effective management. In human resource management, MISA AVA supports profile screening, candidate analysis, and performance evaluation, contributing to improving the experience and retaining talent. At the executive level, MISA AVA acts as a smart assistant for leaders, providing real-time reports and forecasts to support quick, accurate and timely decision-making based on data.

With AI Sales, MISA develops the MISA aiSell AI sales human resources platform to support businesses in automating the sales process, from approaching, consulting, closing orders to after-sales care. This solution helps businesses optimize human resources costs and improve work productivity, because AI can handle the workload that previously required many people to do. In particular, MISA aiSell has the ability to communicate naturally like humans, support customers 24/7, and provide a professional and personalized experience. At the same time, the platform is integrated with multiple channels and deployed quickly, helping businesses easily apply AI to business operations, improving efficiency and quality of customer service.

With AI staff, MISA builds on the unified AI platform MISA AMIS OneAI to help every employee in an organization or business own a personal AI assistant. With just one account, users can access and use the most advanced AI models such as ChatGPT, Gemini, DeepSeek, Claude, ... along with a set of tools and sample prompts according to each job position. In addition, MISA AMIS OneAI helps businesses equip AI for the entire team at a reasonable cost, while managing, controlling costs centrally and improving work productivity.

“Application of AI in enterprises is no longer an option but an inevitable trend to improve efficiency and productivity. However, for AI to truly bring value, leaders need to pioneer the use of AI and promote the use of all employees. In addition, enterprises should choose AI tools and available AI integrated management platforms to help deploy quickly, save costs and easily expand. Because AI is not just a technology but a survival strategy in the digital age. Enterprises that proactively prepare data and AI capabilities will lead the market,” Mr. Nghi emphasized.

With the mission of serving society through excellent Make in VietNam artificial intelligence solutions, MISA is committed to supporting Vietnamese organizations and businesses to master AI, optimize management processes and enhance competitiveness in the era of national growth.

Source: https://www.misa.vn/154307/ctcpmisa-tu-gen-ai-den-nhan-vien-ai-misa-kien-tao-he-sinh-thai-ai-toan-dien-giup-doanh-nghiep-tang-toc-nang-suat/