Over 90% of Vietnamese consumers are choosing Vietnamese products.

The "Vietnamese people prioritize using Vietnamese goods" campaign has changed the perception of both suppliers and consumers regarding domestically produced goods. According to the Ministry of Industry and Trade, Vietnamese goods are increasingly gaining customer trust because they have clear origins and labels, and their quality is comparable to foreign goods.

To further spread and enhance the effectiveness of the "Vietnamese People Prioritize Using Vietnamese Goods" program, the Ministry of Industry and Trade will continue to implement trade promotion activities and apply e-commerce in the purchase of Vietnamese goods in a manner appropriate to the new situation. At the same time, the Ministry of Industry and Trade will organize an annual nationwide program to identify Vietnamese goods under the names "Proud of Vietnamese Goods" and "The Quintessence of Vietnamese Goods" in 2022.

Vietnamese products are increasingly gaining customer trust due to their clear origins, branding, and quality that is comparable to foreign goods.

To date, Vietnamese goods account for over 90% of products in domestic businesses' distribution channels, while in foreign supermarket chains in Vietnam, this figure ranges from 60% to 96%. In traditional retail channels, the proportion of Vietnamese goods in markets and convenience stores is 60% or higher. Notably, since the COVID-19 pandemic, 76% of Vietnamese consumers have preferred domestic products, especially branded products that guarantee quality and are good for health.

The development of these models not only helps bring Vietnamese goods closer to consumers in remote areas, but also contributes to the successful implementation of the "Vietnamese people prioritize using Vietnamese goods" campaign launched by the Politburo. Most of these models are proving effective and attracting a large number of people to shop.

According to the Steering Committee of the "Vietnamese People Prioritize Using Vietnamese Goods" campaign, thanks to the above activities, consumer purchasing power for Vietnamese goods is increasing, with over 90% of consumers stating they will prioritize Vietnamese goods when buying; 75% of consumers recommend Vietnamese goods to their family and friends; and the proportion of Vietnamese goods in markets accounts for over 70%...

Specifically in Hanoi , surveys of several supermarkets such as Co.opmart, Vinmart, Hapro… show that Vietnamese goods account for an overwhelming proportion of 90-95%. Similarly, in supermarket chains of foreign companies such as AEON, Mega Market, and Big C, Vietnamese goods also account for 60-96%.

Furthermore, in distribution channels such as markets and convenience stores, the proportion of Vietnamese goods is also 60% or more. This shows that consumer awareness has changed; it's not just a campaign of "Vietnamese people prioritize using Vietnamese goods," but now, Vietnamese goods have become an indispensable choice for Vietnamese consumers.

To further spread and enhance the effectiveness of the "Vietnamese People Prioritize Using Vietnamese Goods" program, according to Ms. Le Viet Nga, the Ministry of Industry and Trade will continue to implement trade promotion activities and apply e-commerce in the purchase of Vietnamese goods in a manner suitable to the new situation. This aims to improve the position of Vietnamese goods, enhance their quality and competitiveness in the context of Vietnam's increasingly deep integration into the regional and global economy , serving Vietnamese consumers and ultimately leading to Vietnamese people proudly using Vietnamese products.

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Author: Phuong Thao

Source: https://moit.gov.vn/tu-hao-hang-viet-nam/tren-90-nguoi-tieu-dung-viet-dang-lua-chon-hang-viet.html