This network exploited legal loopholes and sophisticated tactics to promote and distribute a massive amount of counterfeit milk over a period of approximately four years, generating revenue of up to 500 billion VND. Furthermore, consumers are outraged because the 573 brands of counterfeit powdered milk produced by this network were primarily intended for premature babies, pregnant women, kidney disease patients, and diabetics.
Editor Quang Minh even used his own children as examples in a HIUP milk advertisement video . Screenshot from the commercial video. |
It is impossible to fully describe the inhumanity of those recently arrested for deliberately producing and selling counterfeit milk to the most vulnerable and frail consumer groups. To reap hundreds of billions of dong in profits, these individuals have put countless elderly people, children, and the sick at risk of nutritional deficiencies and lack of essential micronutrients during periods requiring special care; not to mention the harmful effects of the additives they used in the counterfeit milk. The consequences of using counterfeit milk can have long-term impacts on the health, well-being, and even lives of those who unknowingly consume the product.
A number of reasons for the existence of counterfeit milk products on the market have been analyzed. Among them, public opinion is particularly interested in the role of individuals with certain prestige and reputation who appeared in promotional videos for the two aforementioned companies' counterfeit milk brands.
Some notable names include actor Doan Quoc Dam and MC Hoang Linh advertising for Rance Pharma's Cilonmum milk line; Dr. Le Thi Hai, former Director of the Nutrition Center - National Institute of Nutrition, in advertising videos for Talacmum and Bold Milk from Hacofood Group; and Assoc. Prof. Dr. Nguyen Thi Lam, former Deputy Director of the National Institute of Nutrition, in advertising videos for Hacofood Group's factory and milk products…
Faced with a barrage of public questions, some chose to remain silent, others told the press they were "exploited," while still others argued that they were simply providing appropriate advice based on the fact that the product was licensed and its nutritional components were publicly disclosed!
Ms. Le Thi Hai in a Bold Milk advertisement video - a type of milk involved in a counterfeit milk ring. Screenshot from the commercial video. |
At the heart of the scandal involving 573 counterfeit milk brands falsely labeled as "meeting international standards," many artists and celebrities who previously advertised milk products with exaggerated and false claims are being named again, such as MC Quyền Linh and MC Cát Tường for advertising "milk for diabetes" and "milk for joint pain"; and actor Cao Minh Đạt for advertising "colostrum to cure insomnia"...
The most powerful "chain reaction" involved editor Quang Minh and MC Van Hugo in advertising videos for HIUP milk, a product of Alama Vietnam Business and Technology Co., Ltd. These two well-known figures were criticized by the public for repeatedly using their own children as proof that HIUP milk helps children grow taller significantly, or by 3-5 cm in 3 months, along with other exaggerated claims about its benefits.
Notably, the manufacturing company was fined in March 2024 for advertising HIUP products in a manner inconsistent with content approved by authorities, and was forced to correct the information and remove the offending advertisements. However, the advertising videos continued to circulate widely on social media until recently.
One controversial advertising case that caused a stir in mid-March involved the wife of footballer Quang Hai, whose social media account has millions of followers, giving her 8-month-old son a "cooling milk" product to help him absorb nutrients well and become chubby. However, the product was actually a probiotic and mineral supplement drink intended for children aged 1 year and older. When exposed, many people harshly criticized the mother, arguing that she exploited her child's image to spread false advertising information that could harm the child's health.
As we can see, milk is a preferred nutritional supplement for children, the elderly, and the sick. With tens of thousands of milk brands on the market, the endorsement, promotion, or sharing of experiences by celebrities and reputable individuals has a significant impact on consumers' milk choices. We hope that anyone who accepts advertising contracts for milk and other nutritional products will be transparent about their experiences and truthful about the information provided, so as not to contribute to the sale of counterfeit or low-quality milk, or to recommend products under the wrong names or for the wrong target groups. Please do not let conscience be clouded by the pursuit of profit from the buying and selling of trust!
Source: https://baodaklak.vn/tin-noi-bat/202504/tu-hop-sua-den-luong-tri-8cf1ae7/
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