The Sam Son - Ho Dynasty Citadel - Cam Luong sacred fish stream tourist route attracts a large number of visitors.
Sam Son is blessed with long stretches of sandy beaches, clear blue waters, and a pleasant climate, making it ideal for relaxation, recreation, and swimming. Along with this, it boasts rich traditional cultural values closely linked to the daily lives of its coastal residents, such as folk festivals and customs that are being preserved and promoted in everyday life. Thanks to these factors, Sam Son has consistently attracted a large number of tourists over the years, especially during the summer months.
Based on its potential and advantages, along with a comprehensively invested and convenient transportation infrastructure, Sam Son has strengthened coordination with localities, travel agencies, and accommodation establishments to develop many tourist tours and routes, most notably: Sam Son - Ho Dynasty Citadel (Tay Do commune) - Cam Luong sacred fish stream (Cam Tu commune); Sam Son - Lam Kinh National Special Historical Site (Lam Son commune); Sam Son - Ba Trieu Temple historical, cultural and architectural site (Trieu Loc commune)... In addition, several tourist tours and routes connecting Sam Son with many other famous natural landscapes are gradually being formed and becoming destinations that attract a large number of tourists, such as: Ben En National Park, Xuan Lien National Park, Pu Luong Nature Reserve... At each destination, tourists will be able to fully explore the beauty of nature, culture, and people in Thanh Hoa province.
When visiting the Sam Son - Ho Dynasty Citadel - Cam Luong Sacred Fish Stream tour, tourists will have the opportunity to explore incredibly new and unique experiences. From the beautiful Sam Son beach, it takes over an hour to reach the Ho Dynasty Citadel. Here, visitors can explore the sturdy citadel with its unique large-scale stone architecture, a rarity in Vietnam and Southeast Asia. In particular, visitors can also explore the " Agricultural Culture Space of the Western Region," and the "Outdoor Exhibition Space of Artifacts..." featuring unique artifacts related to different periods of the nation's history.
Mr. Trinh Huu Anh, Deputy Director of the Management Board of Ho Citadel Heritage and Key Relics of Thanh Hoa Province, affirmed: "Linking tours and routes is a crucial factor in promoting the value of local heritage and enhancing the competitiveness of destinations. Therefore, to best serve the needs of tourists, especially during the peak summer season of 2026, the board has intensified tourism stimulus programs, including a 20% discount on entrance tickets for tour groups and completely free guided tours. At the same time, we are developing more attractive tourism products connecting with the surrounding areas of Ho Citadel to enhance the visitor experience. Tourists will then move on to Cam Luong sacred fish stream to immerse themselves in the lush green natural scenery and admire the fish in the stream. Next, they will visit Cay Dang Cave – a place with a shimmering, mysterious landscape and many magnificent stalactites. And after that, they will enjoy delicious dishes characteristic of the local people." Muong ethnic group...
As tourists increasingly shift from focusing on "destinations" to "journeys," many travel agencies have quickly capitalized on tours and routes connecting the Sam Son beach resort center to various tourist areas and attractions within the province, creating greater appeal. Ms. Duong Thi Ha, Director of Athena Education and Tourism Joint Stock Company, emphasized: "The linkage between tourist areas and destinations is considered an inevitable trend, not only helping localities learn from each other's experiences in tourism activities but also enhancing competitiveness, increasing promotion, thereby awakening untapped potential, and contributing to creating a new impetus for the province's tourism. Meanwhile, Sam Son is already a key tourist destination, and connecting tours and routes from here to other tourist areas and destinations will be the foundation for forming a chain of rich, high-quality tourism products. Therefore, our travel agency is actively exploiting and operating tours extending from Sam Son to many cultural, spiritual, and craft village tourist destinations in the province..."
Linkages have always been a crucial "link" in tourism development, so in recent years, various levels of government, sectors, and travel agencies have regularly organized surveys and developed more tourist routes, connecting the Sam Son tourist hotspot to other tourist areas and destinations throughout the province, following the "One Journey - Many Destinations" linkage. Now, when visiting Sam Son, tourists can fully explore Thanh Hoa province with its unique and novel cultural tourism, community tourism, agricultural and rural tourism, and craft village tourism products. This step is also an important "foundation" for the province's "smoke-free industry" to continue its strong growth in the new phase, contributing to the wider promotion of the image of "Thanh Hoa Tourism - The Fragrance of Four Seasons".
Text and photos: Nguyen Dat
Source: https://baothanhhoa.vn/tu-sam-son-kham-pha-thanh-hoa-285732.htm
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