Van Don is famous as a seaside and island tourist destination, especially attracting thousands of visitors during the summer. The local government and people are striving to introduce many unique cultural tourism products and festivals during the autumn and winter seasons to make Van Don vibrant all year round.
Recently, Van Don district held the opening ceremony of the San Diu Ethnic Culture and Tourism Village in Binh Dan commune. Based on the investment and renovation of the old cultural house, the village's space includes: a spacious and modern 2-story, 5-bay traditional house on an area of 300m² . The first floor houses an exhibition room displaying artifacts and tools associated with the life of the San Diu people; the second floor is a hall equipped with a sound and lighting system for people to gather, hold meetings, and organize traditional cultural performances for tourists… At the San Diu Ethnic Culture Village, visitors can also participate in folk games such as stick pushing and tug-of-war…; and visit food stalls displaying local agricultural products with many unique dishes, such as: "Bac Dau" cake, "Banh Bo" cake, "Tay Long Ep" cake, "Banh Chung Gu" cake, "Banh Duc" cake…
Mr. To Dang Luu, Secretary of the Party Committee and Chairman of the People's Committee of Binh Dan commune (Van Don district), shared: To optimize resources and create livelihoods, activities at the cultural village that involve a large number of people will be maintained on weekends, holidays, or when welcoming large groups of visitors. On weekdays, some staff will be present to oversee and welcome guests, while the people continue to work in the fields and cultivate crops as usual. The locality also organizes training for people, especially students and young people, to create cultural performances with strong ethnic identity to present to visiting groups. In the future, the district will invest in phase 2 of the cultural village, including upgrading roads and entrances to the village, parking areas, and planning some agricultural production areas around the village to serve tourists…; creating a spacious and convenient space to welcome visitors.
Immediately upon opening, the cultural village attracted a large number of locals and tourists. In particular, a famtrip group of 40 Chinese travel agencies and tourism associations participated, opening up opportunities to promote the local image to the international market. Ms. Lu Ling Xue (from a Chinese travel agency) stated: "The community tourism programs are very well-organized. The infrastructure is very well-invested but still retains the distinctive cultural features of the ethnic people here. We will definitely include this product in our tours to introduce to Chinese tourists."
Also in December, the district organized the Van Don Orange Festival 2024, attracting many people and businesses. This was the second year the Van Don Orange Week was held, providing an opportunity to promote trade and enhance the brand of Van Don oranges. In addition, in the orange orchards of Van Yen commune, some residents and businesses have also built camping areas and local food stalls, attracting many tourists on weekends, thus increasing the variety and attractiveness of tourism products for visitors.
In 2024, Van Don developed 14 new tourism products, creating a chain of unique and distinctive tourism products, increasing the choices and competitiveness of the district's destinations. The newly launched tourism products have attracted over 380,000 visitors to explore and experience the new tourism products at Sonasea Van Don Harbor City high-end resort, Van Don Farm (Ha Long commune), Van Yen eco-tourism area, Vove Camping campsite (Van Yen commune), Khe Mai Farm (Doan Ket commune), etc.
Along with tourism products, businesses and people are constantly investing in infrastructure and improving the quality of service for tourists. Currently, the entire district has 201 accommodation establishments with 2,872 rooms, including 1 three-star hotel, 8 two-star hotels, 10 one-star hotels, and the rest are minimum-cost hotels, guesthouses, and houses with rooms for rent to tourists, totaling 2,437 rooms.
Thanks to the continuous efforts of the government, businesses, and people, in 2024, Van Don welcomed... Over 1.8 million visitors, reaching 100% of the annual plan (according to the adjusted economic growth scenario of the District People's Committee), a 40% increase compared to the same period last year. In 2023, international visitors nearly doubled, while domestic visitors increased by 38%. Tourism service revenue in 2024 is estimated to reach VND 2,831 billion, achieving 100% of the annual plan and increasing by 43% compared to the same period in 2023.
In 2025, Van Don district aims to attract over 2 million tourists, with estimated tourism revenue exceeding 3 trillion VND. According to Mr. Dao Van Vu, Vice Chairman of the Van Don District People's Committee, to achieve this goal, the district will focus on implementing effective solutions to attract tourists in 2025. These include maximizing the advantages of its transportation infrastructure, introducing and promoting tourism products to domestic and international travel agencies. Simultaneously, the district will review and organize well-planned events, programs, and activities to stimulate tourism demand, especially in the final months of 2025. Furthermore, it will preserve, maintain, and promote cultural identity in conjunction with tourism development, particularly early-year festivals held in local areas and traditional Van Don festivals, with a focus on developing beach tourism and spiritual tourism. The district is also strengthening the promotion of tourist areas and attractions, especially those tourist areas, attractions, and tourism service businesses that have registered to develop new tourism products in 2025.
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