VIB - A 28-year journey of innovation and dedication to millions of Vietnamese customers.

For nearly three decades,VIB has always placed customers at the center of all its innovative efforts in products and services, striving to be an integral part of the lives and unique stories of millions of customers.

Over the years, VIB has made a distinct mark through its rapid innovation, providing an innovative product ecosystem that meets most of the financial transaction needs of over 5 million individual customers and tens of thousands of corporate and institutional customers through its more than 12,000 employees. The bank's core products include: loans for purchasing townhouses and apartments, working capital loans, auto loans, credit cards, deposits, FX, insurance, trade finance, transactional banking services, and the MyVIB digital banking application. The outstanding level of innovation in each product and service at VIB is convincingly demonstrated in many ways, from a series of prestigious awards from reputable organizations to the strong brand impression in the minds of millions of customers. Continuous Innovation: "Lead the way or be left out." Possessing a diverse and specialized product ecosystem, VIB aims to become a "smart financial partner," providing the best possible solutions for its customers. Each product is developed based on thorough research into user needs and psychology, personalizing every experience that its 5.5 million customers expect.

" Innovation is the guiding principle in VIB's journey of building a product ecosystem, with the desire to bring the best possible experiences to our customers through streamlined, smart, and reliable products. Over the years, we have determined: either lead in innovation or be left out of the game. This is the driving force that helps VIB continuously change to become newer every day, based on putting customers at the center, " shared the Director of Retail Banking at VIB.

The first innovative product worth mentioning is the MyVIB digital bank, which set a national record as the " First cloud-native mobile banking application in Vietnam " in 2022 and was recognized as the " Most User-Friendly Mobile Banking Application in Vietnam in 2024 " by International Finance Magazine. MyVIB's interface features a minimalist design, simplifying all banking transactions and ensuring that all user operations are as smooth, convenient, and fast as possible.

MyVIB is a prime example of applying advanced technology to digital banking in Vietnam, notably including:

• Cloud-native: VIB is a pioneer in integrating cloud-native technology, enabling the development and operation of applications on a cloud computing platform, enhancing scalability, operational flexibility, and high security.
• Augmented Reality (AR): MyVIB offers an AR experience that allows users to access banking information and services in a more vivid way. AR technology creates virtual objects overlaid on real-world scenes, making financial transactions more engaging and accessible.
• High level of security: MyVIB continuously enhances security with advanced technologies such as biometric authentication (fingerprint and facial recognition), two-factor authentication (2FA), and NFC technology, ensuring safety and convenience in the registration and transaction process.

In the credit card segment, VIB not only possesses an ecosystem of innovative cashless payment products, personalized to meet the spending needs of customers of all ages, but also leads the trend in card technology in Vietnam and even extends its reach to the region. VIB has earned high international trust from the world's largest payment organizations. With an impressive 800,000 credit cards issued to date, VIB has written a story of innovation and creativity as one of the "Leading Card Trend" banks. Each new card product launched symbolizes boundless creativity, further enriching VIB's impressive collection of awards. Most notably, VIB received the " First Bank to Apply Augmented Reality (AR) Technology to Credit Cards in Vietnam " award from VISA and the " Breakthrough in Credit Card Digitalization " award from Mastercard in 2023. Similarly, the Online Plus 2in1, a pioneering integration of credit and debit cards in Southeast Asia, earned VIB the "Leading Bank in Innovation and Creativity 2021" award from Mastercard. Family Link was also named " Best New Card 2022" and "Most Innovative Card Service 2022 " by Mastercard. In 2023, VIB Super Card continued to set records: the first credit card product allowing users to choose cashback or reward points, select the card's last digits and image, statement date, and minimum payment amount. With cashback rates of up to 15%, the card product in partnership with American Express also recorded the fastest issuance rate ever for VIB, reaching over 5,000 cards in just 3 months after launch. For many years, VIB has also made its mark in creative communication methods, spreading the image of a dynamic bank to users. The bank pioneered the trend of partnering with reality music shows on television, winning the "MMA Smarties Vietnam" creative marketing award twice with The Masked Singer Vietnam 2022-2023 and leaving a positive impression with the globally viewed show "Anh Trai" with the multi-billion view "Say Hy".

MC Tran Thanh, who has been involved with VIB in various programs over the past few years, shared: " Through game shows with VIB's participation, I feel the youthful energy and fresh breeze that the bank continuously brings to the audience and the programs. The more I research the products, the more I 'fall for' VIB and become a customer who deposits savings and opens credit cards. For a busy person like me, the MyVIB app is minimalist and smart, making it easy to pay all due bills in one go. It's safe to say that meeting VIB was fate, but the long-term partnership with VIB is thanks to the bank's quality and reputation, and the benefits it provides to its users." VIB is also a bank that has introduced new concepts to the Vietnamese cashless payment market, such as "virtual cards," "virtual call centers," and virtual financial experts. Among these, VIB's Vie Virtual Financial Expert was honored with the " Best in Creatives 2023 " award by Facebook (Meta), recognizing its most innovative solution for unlocking the power of conversational marketing. Launched in 2022, Vie has actively appeared across various digital marketing platforms, offering engaging financial advice and promoting the "virtual model with real interaction" as the future standard for the financial services industry. Its guiding principle: Customer-centric. From its inception to the present day, VIB has built and developed an ecosystem of products and services based on thorough research into the financial needs of individual customers. The bank's products and services have been superior in the market due to its rigorous approach, demonstrated by its ability to identify and lead trends with effective spending solutions and financial leverage for customers. This requires a thorough understanding of each customer's financial needs, enabling the design of personalized, innovative, and unique products with outstanding benefits, and especially providing users with a truly complete experience.

Providing the best experience for every customer is the solid foundation of VIB's business strategy. For 28 years, VIB has strived to bring innovation and modernity into the financial lives of millions of people, because each customer is a unique story and they need to be listened to and understood, thereby enhancing their own experience. "During my most difficult times, VIB was always there for me, from providing emotional support to striving to offer the most practical ways to help me overcome challenges. I feel this is not just a simple banking service, but also a dedication. I truly cherish that sentiment," shared Ms. Tran Bich Chau (Ho Chi Minh City) about her long-standing relationship with VIB. Along with millions of other users, she chose VIB because of its "customer-centric approach" in every transaction and interaction. The bank has built a consistent set of service and personnel standards to deeply value and care for each customer. Whether at the counter or through the call center, customers receive attentive advice tailored to their financial needs, effectively resolving any issues that arise, thereby building trust and long-term loyalty to VIB. Throughout the sales and post-sales process, VIB focuses on two key elements: timeliness and completeness. The bank strives to shorten customer waiting times through three digital channels: call center, virtual assistant, and chatbot, aiming to receive and process requests immediately through the application of modern technologies, such as voice authentication technology implemented since April 2023. Regarding the call center channel, over 90% of customers have reported satisfaction. This is coupled with numerous support programs and incentives that are competitive compared to the rest of the market. Most recently, VIB launched a home loan package with a total limit of up to VND 30,000 billion, fixed interest rates from 5.9%, 6.9%, and 7.9% per year for terms of 6 months, 12 months, and 24 months, along with a policy of principal repayment exemption for up to 48 months. This is the largest loan package ever offered by the bank, helping individual customers easily access capital with attractive interest rates and a fast and efficient loan process.

Previously, VIB also made a splash with its apartment loan package, offering interest rates from 5.9% per year and a principal repayment grace period of up to 5 years, achieving many positive results. For credit card holders, VIB Daily Deals has become a familiar haven of offers that every cardholder must visit to find delicious food, fun activities, city transportation, domestic travel , and international flights more affordably… The 20th of each month is considered a familiar Spending Day for many people because they can enjoy countless offers from VIB.

VIB is also meticulous in its after-sales customer care, creating many memorable moments. Sharing his recent experience with VIB in a community of over 20,000 members, Mr. Dinh Van Hung ( Hanoi ) highly appreciated not only the card benefits but also the "additional" services from the bank. "I've been using VIB for 7 years and personally find that VIB is constantly improving in terms of service quality. The five types of VIB credit cards I use always have better offers than before, more features, and are leading in cashback offers. I highly appreciate how this bank continuously upgrades its services, always listening to and caring about the needs of its customers ," Mr. Hung said.

On its 28th anniversary, VIB is entering a new phase with many promises of innovative products and even more dedicated services. Life is full of memorable moments, and VIB will continue to be a partner, helping to make every moment complete, drawing on nearly three decades of expertise in its market segments.

Source: https://thanhnien.vn/vib-hanh-trinh-28-nam-sang-tao-and-huong-toi-trieu-khach-hang-viet-185240917181052618.htm