VIB reaches 1 million credit cards: Affirming its leading position

(Dan Tri) - Reaching the milestone of 1 million credit cards, Vietnam International Bank (VIB) not only set a new record for itself but also affirmed its position in the market.

After 7 years, the number ofVIB credit cards increased 10 times, ranking Top 1 in Mastercard card spending, Top 3 in total market spending and being one of three banks in Vietnam cooperating with all 3 major international card organizations: Visa, Mastercard and American Express.

Growing 10 times in 7 years, VIB reaches 1 million credit cards

Starting a strong transformation journey since 2019, identifying credit cards as one of the strategic business segments, playing an important role in creating a difference and leading the digital economic trend, VIB has built a card strategy with in-depth investment combined with modern technology in a systematic way and a continuous engagement process to understand customers.

From a modest number of 92,000 cards in 2018, after only 7 years, VIB has grown 10 times, reaching the milestone of 1 million credit cards in August 2025. By the end of 2024, VIB will rise to account for nearly 7% of the market share of credit cards in circulation and nearly 7% of the market share of newly opened cards in the whole industry (according to data from the Vietnam Bank Card Association as of December 31, 2024).

Number of cards and number of transactions via VIB credit cards from 2018 to the end of August 2025.

Top 1 Mastercard spending, Top 3 total market spending

By the end of August 2025, total spending via VIB cards grew by 80% compared to the end of 2024, an increase of 18 times compared to 2018. In the first 9 months of 2025, there were a total of 31 million transactions via VIB cards. The average monthly spending per card reached 15.2 million VND (this level in 2018 was 7.6 million VND).

VIB currently accounts for 12% of the card spending market share in Vietnam. VIB's average spending per card is 50% higher than the market (according to data from the Vietnam Bank Card Association as of December 31, 2024).

With outstanding growth results, at the end of 2024, VIB was honored by Mastercard as the No. 1 bank for credit cards in Vietnam with 8 consecutive awards: Bank with the largest total card spending in Vietnam, Bank with the largest credit card spending, Bank with the largest credit card growth rate, Leading bank in credit cards, Leading bank in debit cards; Bank with the largest E-com spending via cards; Bank with the largest foreign spending via cards.

1 of 3 Vietnamese banks with Visa - Mastercard - American Express card ecosystem

With 10 card lines with diverse features and high technology content, VIB is currently one of the few banks cooperating with 3 leading international card organizations: Mastercard, Visa and American Express to develop a diverse credit card portfolio, personalized and tailored to the specific spending needs of each customer segment: from high cashback for daily spending, accumulating air miles and airport privileges, to card lines that allow customers to choose their own features, card lines that help optimize cash flow for businesses.

Power from 3 pillars: Technology - Experience - Benefits

VIB’s success in the credit card segment is a direct result of its consistent pursuit of the “Leading the Card Trend” strategy, which focuses on creating differentiation from benefits to customer experience. This strategy is concretized through three main pillars: Technology Leadership, Experience Leadership and Benefits Leadership.

In terms of technology, VIB is a pioneer bank that allows customers to open cards 100% online on multiple online platforms (MyVIB, Max Powered by VIB, Website and VIB's partner ecosystem), approved in just 15-30 minutes, receive virtual cards for transactions right before having a physical card. Card management becomes simple thanks to MyVIB.

VIB is also a pioneer bank in many card services in deploying modern technologies such as duo card, EMV Chip, 3D Secure or Tokenization, and connecting with Apple Pay, Google Pay, Samsung Pay, Garmin Pay.

In terms of experience, VIB is proactive in personalizing the user experience, allowing customers to proactively design credit card features according to their needs. Cardholders can proactively choose the statement date, payment rate, and even design the card using AI. VIB's newly launched Super Pay and SuperCash solutions allow proactive management of personal finances.

VIB is proactive in personalizing user experience, allowing customers to proactively design credit card features according to their needs.

VIB is also a bank with an attractive cashback policy, points accumulation, air miles accumulation at competitive rates, along with the VIB Privileges ecosystem of more than 150 partners in the fields of tourism, cuisine , shopping, and transportation. The 0% interest installment program VIB Pay Ease and preferential foreign currency fees for premium cards help customers optimize their finances while enjoying a classy lifestyle.

Ms. Tuong Nguyen, Deputy General Director of VIB, shared: "This is an important milestone, proving the correctness of the chosen strategy - starting from customers and aiming at customers. With the technology platform, customer understanding and pioneering aspiration in VIB's human DNA, I believe that VIB will continue the journey of "Leading the card trend", bringing more comprehensive and classy digital products, services and experiences to Vietnamese users. This is just the starting point for a new journey to serve more customers in the future".

Source: https://dantri.com.vn/kinh-doanh/vib-can-moc-1-trieu-the-tin-dung-khang-dinh-vi-the-hang-dau-20250827120204792.htm