Vietnam - A long-term and sustainable destination for global investors

In the context of increasingly fierce competition to attract foreign direct investment (FDI), Vietnam is making efforts to improve its investment environment to always be a long-term, sustainable investment destination.

Efforts in adapting to international standards have contributed to helping Vietnam maintain its investment attractiveness in the new context.

Attractive destination for global investors

Positive news in recent days is that Lotte, a "giant" from Korea, has planned to open 2-3 more high-end shopping centers in Vietnam, aiming to double profits by 2030.

“By 2030, we will open 2-3 more commercial complexes in Vietnam, similar to Lotte Mall West Lake which was launched in September 2023 in Hanoi ,” said Kim Sang-hyun, Vice President and CEO of Lotte Shopping, at a recent event in Seoul (South Korea) and reported by international media.

In Vietnam, Lotte not only has Lotte Mall West Lake, but also Lotte Center in Lieu Giai (Hanoi) and a series of other investment activities, such as Lotte Mart supermarkets, Lotteria fast food chain... Mr. Shin Dong-bin, Chairman of Lotte Group, in meetings with Vietnamese Government leaders, always affirmed his plan to expand investment in Vietnam, like many other large Korean corporations, including Samsung, LG...

This year marks the 30th anniversary of Samsung and LG's investment in Vietnam. During his recent visit to Vietnam, when meeting with Prime Minister Pham Minh Chinh , Mr. Roh Tae Moon, CEO of Samsung Electronics, once again emphasized that in addition to Samsung Electronics, other Samsung legal entities such as Samsung Display, Samsung Electromechanics, etc. have, are, and will continue to expand their investment in Vietnam.

Samsung also marked its investment success in Vietnam with the number of 2 billion mobile phones produced at two Samsung factories in Bac Ninh and Thai Nguyen. Prime Minister Pham Minh Chinh personally signed the commemorative plaque for the production of Samsung's 2 billionth mobile phone in Vietnam - a special mark.

Meanwhile, Goertek has just increased its investment capital by 130 million USD for the project in Nam Son - Hap Linh Industrial Park (Bac Ninh), bringing the total investment capital of this factory to 540 million USD. There are also a series of other projects that have been registered by foreign investors in Vietnam, such as Luxshare's 300 million USD smartphone manufacturing project in Bac Ninh, Hailide Factory Project with an additional investment capital of 200 million USD in Tay Ninh...

“Over the years, Vietnam has affirmed its mettle and strategic vision by proactively taking advantage of opportunities, adapting quickly and flexibly, to maintain high growth and become an attractive investment destination in the region,” Minister of Finance Nguyen Van Thang affirmed when speaking at the Investment Promotion Conference held on September 16 in London (UK).

To prove his statement, the head of the financial sector cited a series of figures, including 15.4 billion USD of FDI capital realized in 8 months, an increase of 8.8% over the same period last year and the total size of the stock market, including stocks and bonds, reaching 103.75% of estimated GDP in 2024, with an average trading value of more than 1.1 billion USD per day...

Efforts to improve to "win" in attracting FDI

International investors highly appreciate the attractiveness of Vietnam as a destination. Deloitte, in coordinating the publication Doing Business in Vietnam 2025 - 2026, pointed out Vietnam's recent strategic shifts and thanks to that, it continues to emerge as an attractive investment destination. Economic growth with stability, favorable geographical location and developed infrastructure, population size and consumer market, number of signed free trade agreements... are Vietnam's advantages.

In Vietnam, policies always aim for transparency and fairness, the investment environment is increasingly improved with the goal of 'win-win', promoting innovation and protecting the fair rights of investors, so that Vietnam is a long-term and sustainable investment destination.

- Minister of Finance Nguyen Van Thang

Not to mention, efforts in adapting to international standards, such as adapting to global minimum tax, and streamlining the apparatus, according to Doing Business in Vietnam 2025 - 2026, have also contributed to helping Vietnam maintain its investment attractiveness in the new context.

Just one example, to adapt to the global minimum tax, Vietnam has applied a standard domestic minimum supplementary tax, established an Investment Support Fund, reformed corporate income tax, etc. Recently, the Government issued Decree No. 236/2025/ND-CP detailing a number of articles of Resolution No. 107/2023/QH15 of the National Assembly on the application of supplementary corporate income tax according to regulations against global tax base erosion.

These moves, according to Mr. Bui Tuan Minh, Deputy General Director in charge of Tax and Legal Advisory Services of Deloitte Vietnam, will create fundamental changes in the way foreign enterprises approach investment strategies and expand investment in Vietnam.

“Instead of only paying attention to corporate income tax exemptions and reductions, businesses will tend to pay more attention to forms of direct cash flow support, such as support for costs arising from infrastructure construction, research and development activities, human resource training and development, purchasing or technological innovation,” said Mr. Bui Tuan Minh.

According to Mr. Tuan, the above incentives are both in line with international practices and less affected by global minimum tax than the current tax exemption and reduction incentive mechanism. “Enterprises that know how to take advantage of this trend will have a long-term competitive advantage, not only in Vietnam, but also in the global supply chain,” Mr. Bui Tuan Minh emphasized.

Not only is it a matter of tax reform, but Vietnam's recent streamlining of its apparatus, according to Doing Business in Vietnam 2025 - 2026, will also contribute to improving operational efficiency and increasing local autonomy, creating a more transparent and effective administrative environment for investors.

This has always been emphasized by the Foreign Investment Agency (Ministry of Finance) in recent reports on FDI attraction. However, the Foreign Investment Agency itself also mentioned the challenges in attracting FDI recently, when global investment flows are still on a downward trend.

In addition, the US tariff policy may make competition to attract FDI more fierce. This requires Vietnam to continue improving the investment environment, infrastructure and supporting industries to enhance its competitiveness in attracting FDI.

In fact, over the years, Vietnam has always tried to do this and now, it must try even harder.

Source: https://baodautu.vn/viet-nam---diem-den-dai-han-va-ben-vung-cua-nha-dau-tu-toan-cau-d388662.html