In the article, Vogue magazine placed Vietnam within the context of contemporary tourism , where journeys that are meaningful, emotional, and reflect local values are prioritized.
In Asia, Japan boasts high-quality services and experiences but is expensive and somewhat formulaic. Thailand, meanwhile, holds an advantage in its tourism and entertainment industry, but many destinations are overcrowded. Indonesia is attractive due to its large-scale tropical landscapes, but experiences often focus on a few familiar spots. South Korea stands out with its cultural industry and modern urban areas, but lacks diversity in its natural ecosystems. China possesses vast tourism resources but faces bureaucratic barriers and cultural differences.
Placed alongside a global destination like Italy – an icon of Mediterranean heritage and lifestyle – Vietnam doesn't compete with its millennia-long history, but rather with its ability to offer multiple layers of experience in a single journey, at a reasonable cost, in an unsaturated environment, and with its identity remaining largely "open".
It is precisely this unconstrained state of development that helps Vietnam emerge as a flexible and promising option in the eyes of trendsetters and international travelers.
What gives Vietnam its ranking weight in Vogue is the way it's perceived as a "holistic destination."
Accordingly, within urban spaces, each Vietnamese city possesses its own unique character. Hanoi impresses with the ancient beauty of Hoan Kiem Lake, the Old Quarter, and buildings bearing the imprint of French architecture. When night falls, the city center becomes bustling with outdoor cultural and entertainment activities and a vibrant nightlife.
Hue City takes visitors back in time, exploring the imperial citadel, tombs, temples, and exquisite royal cuisine. As a UNESCO World Heritage site, Hue still retains its serene and elegant charm, clearly reflecting a glorious period in Vietnamese history.
In contrast to its historical charm, Ho Chi Minh City emerges as a symbol of a youthful, open, and modern metropolis. Skyscrapers, vibrant streets, lively nightlife, and diverse culinary culture create a fast-paced, energetic lifestyle.
Leaving the major cities, Vietnam's natural landscapes unfold with many unique features. Ninh Binh impresses with its limestone mountains, rivers, and ancient temples intertwined with rice paddies and lotus fields; Sa Pa (Lao Cai) captivates with its terraced rice paddies, the Muong Hoa Valley, and trekking routes amidst the clouds.
“Possessing a millennia-old culture and breathtaking natural landscapes, Vietnam offers a rare kind of ‘luxury’: authentic, unspoiled authenticity. Once a destination for seasoned travelers, and after the devastating effects of the Covid-19 pandemic, the country is gradually reopening, even poised to become one of Asia’s most coveted destinations by 2026,” reads an article published in Vogue magazine.
Source: https://baolaocai.vn/viet-nam-la-diem-den-thoi-thuong-cua-nam-2026-post890614.html
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