YeaH1 is a strategic partner of MangoTV

After the success of "Beautiful Sister Riding the Wind and Breaking the Waves", YeaH1 and MangoTV agreed on a comprehensive strategic cooperation agreement in producing and distributing high-quality content.

At the Hong Kong International Film & Television Market (Filmart) on the morning of March 12, Ms. Le Phuong Thao - President of YeaH1 and Mr. Truong Chi Hong - Chief Financial Officer of MangoTV - successfully performed the signing ceremony. The event marked a period of strong and extensive cooperation between the two corporations in all aspects - from script transfer, experience in creating original content, production - management processes to training and talent development.

Ms. Le Phuong Thao and Mr. Truong Chi Hong at the signing ceremony of the strategic cooperation agreement.

Mr. Truong Chi Hong said he was impressed with the appeal of the 2023 Vietnamese version of the program "Beautiful Sister ", so they decided to expand their cooperation with YeaH1 to bring the two businesses to a larger scale, focusing on three copyrighted game shows including "Super Mom", "Beautiful Sister Riding the Wind and Breaking the Waves" and "Brother Overcoming Thousands of Challenges" .

In her speech, Ms. Phuong Thao said she was honored to be chosen by MangoTV as a comprehensive strategic partner in the new period and commented that YeaH1 is always actively innovating and steadfastly promoting high-quality content on multiple platforms.

"The event will open up a series of great opportunities for YeaH1, especially receiving the transfer of quality, large-scale content production capacity from MangoTV - the leading unit in China. We believe that the cooperation will bring great results, adding new vitality to the development of the two businesses, and at the same time bringing the audience a series of more attractive programs," said Ms. Phuong Thao.

YeaH1 is one of the leading units in the field of media and content production in Vietnam, the first media enterprise listed on the Vietnam Stock Exchange (HOSE: YEG).

Specifically, the three programs Super Mom, Beautiful Sister Riding the Wind and Breaking the Waves and Brother Overcoming Thousands of Challenges will be broadcast on VTV3 channel. The two corporations will also continue to strengthen comprehensive cooperation, including building the Mango Fun Time broadcast schedule on Vietnamese television channels, bringing a series of special game shows on YeaH1, Mango TV.

Last year, the two sides joined hands to produce and broadcast "Beautiful Sister Riding the Wind and Breaking the Waves" , MangoTV transferred the original format and experience in making a series of popular entertainment shows in China. The show attracted nearly 700 million views on multiple platforms; more than 6 billion views measured from related hashtags; ranked first in ratings on VTV3; top 1 discussion topic on social networks; top 3 nominations for WeChoice in the category "TV show of the year". "Beautiful Sister " also won the "Impressive Entertainment Program" award at VTV Awards 2023.

Over the years, YeaH1 has been consistent with its strategy of developing high-quality content.

"With a series of high-quality content in the coming time, YeaH1 hopes to create a big buzz in the international market, spreading the beauty of Vietnamese culture and people," Ms. Phuong Thao added.

Van Phat
Photo: YeaH1

Source link: https://vnexpress.net/yeah1-la-doi-tac-chien-luoc-cua-mangotv-4721939.html