According to the survey, one in five young viewers choose to open YouTube as soon as they turn on their TV, a clear demonstration of the strong shift in viewing habits from laptops to the living room.
YouTube is not only appealing to children, but also to older adults. The number of people aged 55 and older watching YouTube nearly doubled in one year, from an average of 6 minutes per day to 11 minutes by 2024. Of that time, 42% is spent on TV screens.
On average, Britons spend 39 minutes a day watching YouTube, making it the second most watched service in the country, behind only the BBC and ahead of ITV.
Meanwhile, 16- to 24-year-olds spend just 17 minutes a day watching live television.
Notably, half of the most popular videos on YouTube today are similar to traditional television, such as long-form interviews and game shows, making YouTube a formidable competitor to public television.
Ofcom believes that broadcasters need to have an active presence on the platform to reach a new generation of viewers. However, this is a double-edged sword: while putting shows on YouTube can help expand viewership, it also risks reducing the time viewers spend on traditional platforms.
Faced with this reality, television stations have been making moves to change. Some channels such as Channel 4 and ITV have started to put their content on YouTube to retain young audiences.
Meanwhile, other entities are also gradually increasing their presence, but still maintain a cautious stance on sharing content outside of their own platforms.
Ofcom has called for stronger action to ensure public media can survive and thrive in a rapidly changing digital environment, even proposing new legislation to force video platforms like YouTube to prioritise content from UK public service broadcasters.
Not only dominating the video segment, YouTube also leads the online audio service market in the UK, with 47% of adults using it every week, surpassing Spotify (36%).
Podcasts are also increasingly streamed on the platform, demonstrating YouTube's far-reaching influence in the modern media ecosystem.
Source: https://baovanhoa.vn/gia-dinh/youtube-tro-thanh-diem-den-truyen-hinh-hang-dau-cua-tre-em-anh-157715.html
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