Connecting to bring high quality agricultural products to digital platforms

The event series "Top agricultural products - Agricultural products to the city" is an activity using livestream and social networks to support the consumption of high-quality agricultural products that meet OCOP and international standards.

Overview of the meeting. Photo: Hai Nam

On the afternoon of July 29, in Hanoi , the Center for Trade and Investment Promotion (Vietnam Cooperative Alliance) informed about the series of events "Top agricultural products - Agricultural products to the city". The event is an important activity within the framework of the Fair of OCOP export products (VIETNAM OCOPEX 2025).

The event's key activities are livestream applications, social networks and digital content to support the consumption of high-quality agricultural products that meet OCOP and international standards.

The program also organizes promotion, online sales, supply-demand connection and digital skills training for cooperatives with the participation of KOLs/KOCs...

Representatives of cooperatives participating in the program. Photo: Hai Nam

Daily livestream sessions will take place every day at Thang Long Imperial Citadel, from 11am to 12pm, August 1 to 3; taking place simultaneously are Mega livestream sessions introducing products and spreading the cultural story and production journey behind each agricultural product.

Mr. Huynh Van Nam, CEO of Jin Pro Network Media and Entertainment Joint Stock Company, the co-organizer of the event, said: “We aim to create a digital launch pad for Vietnamese agricultural products, promote domestic consumption and expand the international market.”

The program commits to deducting 5% of the commission from Mega livestream to contribute to the Fund to eliminate temporary and dilapidated houses, affirming the harmonious combination between economic development and social responsibility.

The OCOP Export Products Fair - VIETNAM OCOPEX 2025 is a trade promotion event chaired by the Ministry of Industry and Trade in coordination with the Ministry of Agriculture and Environment , Hanoi People's Committee and the Vietnam Cooperative Alliance; The Vietnam Trade Promotion Agency (VIETRADE) in coordination with the Central Office for New Rural Area Coordination and the Hanoi Department of Industry and Trade organized. The event gathered about 300 booths, of which the Vietnam Cooperative Alliance area alone had about 50 booths.

Source: https://hanoimoi.vn/ket-noi-dua-nong-san-chat-luong-cao-len-nen-tang-so-710795.html