Top 30 Miss Vietnam Ethnic Tourism 2025: Promoting the beauty of the Northwest

Top 30 contestants of Miss Vietnam Ethnic Tourism with members of the Organizing Committee and the Jury at Hang Tau. Photo: Organizing Committee

On November 1, the Organizing Committee of the contest announced that after a journey of 4 reality TV episodes with a series of colorful experiences about culture, tourism and cuisine with ethnic people in Moc Chau, the contestants of Miss Ethnic Tourism Vietnam have become tourism ambassadors, promoting the natural beauty and people of this place.

One of the meaningful activities of the contest was that the contestants of Miss Ethnic Tourism Vietnam 2025 transformed into charming Mong girls, visiting Ta So 1 School in Ta So 1 village (Chieng Hac commune, Moc Chau district, Son La province). Here, they had a meaningful time interacting, visiting and sharing with the students. The warmth and friendliness of the teachers and students, especially the story of the spirit of overcoming difficulties to study, left many deep emotions in the hearts of the contestants.

Contestants of Miss Vietnam Ethnic Tourism with cultural and tourism promotion activities in Son La. Photo: Organizing Committee

Miss Ethnic Tourism Vietnam is not only a playground to honor beauty, but also an opportunity to spread the beauty of people combined with culture, nature and landscapes, contributing to promoting the image of the Northwest region to domestic and foreign tourists. In the TV series of the contest, the contestants had special experiences with the culture of the Mong ethnic group when visiting Hang Tau - a "primitive village" famous for its wild beauty. Here, they immersed themselves in community life, experienced cuisine, exchanged Khen dances and unique traditional cultural activities.

Also on this journey, the beauties continued to learn about Moc Chau's typical tourism products and services such as grass sliding, check-in points, as well as local specialties and gifts... to introduce to tourists the attractive and unique features of the beautiful highland.

Candidates experience life in the community. Photo: Organizing Committee

Master Dam Huong Thuy - President of SMT Academy, Head of the Organizing Committee of the contest - said that after a series of days of practical experience, learning about culture, famous landscapes and tourism products in Moc Chau, the contestants have truly become ambassadors of tourism in the Northwest, ready to spread the charming image of this land.

Accompanying the Top 30 in the experiential activities is the Jury Board including: People's Artist Lan Huong - Head of the Jury, Doctor of Anthropometry Vu Thi Thu Huong and Journalist Ngo Ba Luc.

Previously, in episode 1, the contestants explored Vat village (Muong Sang commune) - the highlight of Moc Chau community tourism. They visited Vat pagoda, Dai Yem waterfall and experienced brocade weaving and herbal medicine making with the locals. In episode 2, the journey continued with interesting experiences such as picking tea on vast tea hills, conquering glass bridges, horseback riding, bumper cars, ziplining, tubing... - challenges that were both dramatic and contributed to the vivid promotion of Moc Chau's unique tourism products. In episode 3, the contestants had an exciting journey to discover Moc Chau's unique cuisine.

Candidates participate in an activity introducing local culinary culture. Photo: Organizing Committee

At the end of the reality TV series, the contestants of Miss Vietnam Ethnic Tourism 2025 will enter the next phase of the competition with training activities, fashion shows and participating in sub-competitions before advancing to the Semi-finals and Finals.

Miss Vietnam Ethnic Tourism 2025 is the first contest to be held, to honor the beauty, intelligence and bravery of women from 54 ethnic groups. The contest aims to promote cultural and tourism values, spread the spirit of solidarity, national pride and the desire for integration of the young generation. With the goal of becoming a bridge to preserve and promote cultural heritage, the contest contributes to promoting sustainable tourism development - especially green tourism and community tourism - inevitable trends of the times.

All activities and the Final round of the competition will take place in Moc Chau (Son La). The Final Night is expected to be held on November 15.

Source: https://hanoimoi.vn/top-30-hoa-hau-du-lich-dan-toc-viet-nam-2025-quang-ba-ve-dep-tay-bac-721800.html