Agribank partners with the press.

Throughout its journey to fulfill that mission, Agribank has received the companionship, support, and dedication of news agencies, the press, reporters, and journalists.

Recognizing that the press is a widely influential communication channel among the public, effective coordination with the press will create a positive effect in promoting Agribank's role in implementing the guidelines, policies, and directives of the Party, State, and State Bank of Vietnam. In recent times, Agribank Dak Lak Provincial Branch has proactively coordinated with press agencies to publicize its activities. To date, Agribank Dak Lak Provincial Branch has collaborated with Dak Lak Newspaper, the Dak Lak Provincial Electronic Information Portal, and several central press agencies based in Dak Lak to disseminate information about the unit's operations.

With the support of Agribank's Dak Lak Provincial Branch, many journalistic works have been written about agriculture and rural areas, stories of economic development in villages, and the promotion and dissemination of high-tech agricultural models and effective economic development models of farmers. Through these works, inspiration has been fostered, nurturing faith and aspirations for change in this highland region.

Reporters cover the operational activities of Agribank's Dak Lak Provincial Branch staff in Lak District.

Besides its communication activities, Agribank Dak Lak Provincial Branch actively collaborates with local news agencies and media outlets to implement many meaningful social welfare programs. In particular, media outlets such as Dak Lak Newspaper not only serve as an important bridge but also partner with Agribank Dak Lak Provincial Branch in supporting disadvantaged individuals in need. Most notably, the "Agribank Dak Lak - Tet of Compassion" program contributed to sharing and supporting the poor and those in difficult circumstances in the province during the recent Lunar New Year of 2025.

From the beginning of 2025 until now, along with the rest of the country, Dak Lak is also entering a new phase of development. Therefore, the content of propaganda and communication work of Agribank Dak Lak Provincial Branch has also undergone certain changes to both meet the requirements of developing business indicators and demonstrate the social responsibility of a state-owned enterprise operating in the province.

According to Mr. Le Van Thinh, Secretary of the Party Committee and Director of Agribank's Dak Lak Provincial Branch, accompanying the cause of agriculture, farmers, and rural areas is both a political task and a responsibility of every Agribank official and employee.

Throughout this journey, the unit has always received the support and cooperation of local news agencies and media outlets. 2025 is a significant year in implementing the Resolution of the 13th National Congress of the Party and deploying the Strategy for Sustainable Agricultural and Rural Development until 2030, with a vision to 2045.

Therefore, Agribank Dak Lak Provincial Branch has determined to continue strengthening coordination with news agencies and media outlets in the area, actively contributing to the dissemination and promotion of the new rural development movement, the development of modern agriculture, and the improvement of farmers' lives.

Source: https://baodaklak.vn/xa-hoi/202506/agribank-dong-hanhcung-bao-chi-d230361/