Connecting supply and demand promotes agricultural product consumption.

(GLO) - On the morning of May 22nd, in Pleiku ward, the Department of Industry and Trade of Gia Lai province organized the Conference on Connecting Supply and Demand of Agricultural Products in Gia Lai in 2026.

The conference was attended by representatives from the leadership of departments, agencies, and localities, as well as major distribution units.

In particular, the participation of nearly 400 delegates, including farmers, cooperatives, and businesses involved in the production and trading of agricultural products in the province, created a vibrant and practical trading atmosphere.

BaKa Co., Ltd. (Ia Hrung commune) participated in the product exhibition at the Gia Lai Agricultural Product Supply and Demand Connection Conference 2026. Photo: Vu Thao

As part of the program, numerous activities were organized to display and introduce key agricultural products, OCOP products, and typical local specialties.

Direct transactions take place between cooperatives, farmers, and supermarket chains and distribution businesses such as Bach Hoa Xanh Trading Joint Stock Company, Central Retail Group, Proton One-Member Limited Liability Company, and Vinanutrifood Binh Dinh Joint Stock Company.

At the conference, delegates focused on discussing many practical issues such as: standardizing planting area codes, promoting green and sustainable production, and solutions for bringing agricultural products into supermarkets and modern retail chains to expand consumer access.

Dried durian products from Green Tropical Processing and Export-Import Joint Stock Company (Chu Se commune) were displayed at the conference. Photo: Vu Thao

The conference not only created opportunities for direct business-to-business (B2B) trade, supporting the resolution of difficulties in consumption for farmers, cooperatives, and businesses, but also promoted a shift in mindset from agricultural production to production linked to supply chains and markets.

Through practical and effective networking activities, the event is expected to contribute to enhancing the competitiveness of Gia Lai's agricultural products, expanding consumption markets, and affirming the position of local products in a market that increasingly demands high quality, standards, and transparency.

This is also an opportunity for Gia Lai province to continue orienting its development towards high-tech agriculture, clean agriculture, linking production with deep processing, and aiming for sustainable development.

Proton One-Member Limited Company signs memorandum of cooperation with 7 businesses, cooperatives, and household businesses. Photo: Vu Thao

At the conference, businesses, cooperatives, and distribution units signed and exchanged memoranda of understanding for business cooperation. Accordingly, Vinanutrifood Binh Dinh Joint Stock Company signed agreements with 6 businesses, cooperatives, and household businesses in the area. Proton One-Member Limited Liability Company signed agreements with 7 businesses, cooperatives, and household businesses.

Central Retail Group signed agreements with 5 businesses and cooperatives. Bach Hoa Xanh Trading Joint Stock Company signed agreements with 5 businesses, cooperatives, and household businesses. In addition, clean food stores also signed agreements with OCOP (One Commune One Product) entities in the area.

According to the minutes, the parties agreed to strengthen linkages in product consumption, expand markets, and stabilize agricultural product output; at the same time, promote cooperation along the value chain to improve production and business efficiency and add value to local products.

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Source: https://baogialai.com.vn/ket-noi-cung-cau-thuc-day-tieu-thu-nong-san-post587898.html