Article 2: Local police build a channel with millions of views.

Social media is now trending with statuses and videos from "Police Officers" promoting law, crime prevention, and combating social evils... What are the secrets of these "Police Officers" in building channels with millions of views from seemingly dry content?

" Security news report " goes viral across the internet.

In just one week at the end of May, the "Kbang Area Security News" fanpage reached 60,000 followers. The significant interaction received by the online community on the Kbang Commune Police's "security news bulletin" has initially proven effective in disseminating legal information, preventing crime and social vices, and serving as a channel for receiving valuable information on security and order from the public.

On July 1, 2025, the Kbang Commune Police Station in Gia Lai Province was established through the merger of the following communes and towns: Kbang Town, Lo Ku Commune, and Dak Smar Commune. I first learned about Kbang in 2007. At that time, the People's Police Newspaper launched a campaign to support the renovation of the Kbang Martyrs' Cemetery and the construction of a memorial for the martyrs who died in the battle at Knak Base. The campaign received widespread support from the people, including Mrs. Bich Ha, the wife of General Vo Nguyen Giap. I was fascinated by the viral video of the Kbang Commune Police Station that I stumbled upon while browsing the internet. I immediately messaged the admin and learned that the person behind the channel and the trending videos is a young female police officer and also a stay-at-home mother.

Sharing her thoughts on the idea behind the video "Shake the silver, good fortune ends," Captain Pham Thi Dung said that she and her team filmed it in about 20-30 minutes and spent 2 hours editing. The short video, with its parody of familiar TV advertising slogans and images of "Police Officers" making decisive movements, along with the witty caption: "Sun has hats, rain has umbrellas, arrogance has silver shakers. The silver shakers are exquisitely designed, simple yet effective, helping to restrain aggressive bloodlust... Shake the silver, good fortune ends." After being posted, the video immediately went viral and received a huge amount of interaction. In about a month, it garnered 31 million views, 1.6 million interactions, 5,300 shares, and 8,600 comments.

The video titled "Sufficient evidence will lead to handcuffs" has attracted a large amount of interaction.

Sharing her thoughts on the idea behind the video "Shake the Silver, Luck Ends," Captain Pham Dung said that she and her team filmed it in about 20-30 minutes and spent 2 hours editing. The short video, with its parody of familiar TV advertising slogans and the image of a "Police Officer" performing decisive movements according to the narration, creates a fun, humorous feeling and conveys the message: "Sun has a hat, rain has an umbrella, arrogance has a silver shaker. The silver shaker is exquisitely designed, not flashy, helping to restrain aggressive bloodlust whenever it arises…Shake the Silver, Luck Ends." After being uploaded, the video immediately trended and received a huge amount of interaction. In about a month, it had 31 million views, 1.6 million interactions, 5,300 shares, and 8,600 comments.

The video, titled "Enough Evidence, and Handcuffs Will Be Attached," features scenes performed by two actors: a police officer and a rebellious youth. The memorable "deal-closing" moments, including the handcuffs and the catchphrase "Do you know who my father is?", perfectly capture the current youth trend. The lively and humorous approach to crime prevention and legal education in the video has resonated with the online community, garnering massive engagement.

In the comments section, a user named Nguyen.T.Tuyen pointed out the offenses shown in the video: “1. Disturbing public order: Fighting, causing disturbances; 2. Gambling in the form of the traditional game of dice; 3. Illegally using narcotics; 4. Theft of property. Message: Don't let a moment of recklessness or impulsiveness lead you into legal trouble, ruining your future and family.” The team that made this video must have been very happy to read this comment. Another user, Camly Nguyen – Si, frankly expressed: “Gen Z police officers are so different from the older generation.” Indeed, by understanding young people, speaking their language, and breathing the same atmosphere on the internet, the Kbang commune police's communication strategy has been truly effective.

A video showing a man "closing the deal" to buy sandals and clothes for a barefoot boy who went to the Kbang commune police station to get his ID card has spread love and received great interaction from the online community.

The foundation of trust was Dung's desire when she shared with me about building and managing the "Kbang Area Security News" fanpage. As a local police officer, working daily with citizens and issuing ID cards, she frequently interacts with the people, thus understanding and being closer to them than ever before. She is very enthusiastic about the "Three Best" movement being implemented in the People's Police Force. Every officer, when wearing their uniform, always remembers the "Most Disciplined" and "Most Loyal" qualities. As a grassroots police officer, she deeply understands the criterion of "Closest to the People" and believes it is the key factor.

"My goal in conducting communication on the fanpage is not just to create entertaining videos and educate people about the law, but also to be a source of support for the people. When people trust and choose to entrust their faith in us, it greatly assists the commune police in preventing social evils and combating crime," Dung shared. This is also the directive from the commanders of the Kbang commune police.

Witnessing people traveling up to 50km from the commune center to get their ID cards, and sometimes having to wait, she and her colleagues said to each other, "It's better to endure hardship than to suffer," so they were willing to work overtime to serve the people.

"Happiness Booth" is an initiative of the Women's Association of the Kbang Commune Police, connecting benefactors with people still facing difficulties in life, and it has also been widely shared on the Kbang Commune Police's fanpage.

The "Happiness Booth" of the Kbang Commune Police Station was created out of an understanding of the hardships faced by the local people. With the motto, "Those who need can come and receive, those who have can come and give," the booth has received a positive response from the people in the area. While waiting, people from distant villages can come to the police station and choose the necessities they need. A bottle of water, a carton of milk, a biscuit… can help quench thirst and alleviate hunger and fatigue.

From building channels on social media to creating "Happiness Booths," each officer and soldier of the Kbang Commune Police has been striving to achieve the "Three Best" in their own unique and most effective way.

The comedic performance by "The Policeman" and his younger brother, rapper David Nop, has garnered 10 million views.

"Innovating propaganda work and creative approaches from the grassroots level, such as in A Luoi 1 commune, Hue city, is opening up a new approach: bringing the law to the people not only through willpower but also through emotion, closeness, and a spirit of dedicated service. There, each officer and soldier is not simply a disseminator of regulations but also a 'storyteller,' using their own practical experiences and understanding of life to make the law easy to remember, easy to understand, and easy to implement," this is the status update from the Hue City Police fanpage when discussing the effective approach of the A Luoi 1 commune police.

Lieutenant Pham Duc Huynh in a video that has garnered 10 million views on the social media accounts of the A Luoi 1 Commune Police, Hue City.

Indeed, after watching the video "Wishing everyone safety on all roads" posted on April 8th by the A Lưới 1 Commune Police fanpage, everyone acknowledges that this is a very creative and effective approach. The video has currently received 2,300 shares, 45,500 likes, and 1,200 comments. Its spread has transcended geographical boundaries, creating a positive effect in society.

In terms of content, this video focuses on promoting Decree 168/2024/ND-CP, which stipulates administrative penalties for traffic violations and safety in the field of road transport; and the deduction and restoration of points on driver's licenses. What made this traffic safety awareness video go viral? It's the fresh approach of vividly depicting each violation.

The video features three humorous traffic violation scenarios. Scenario 1: A reckless young man performing a wheelie on his motorbike. Scenario 2: A motorcyclist under 16 years old. Scenario 3: Running a red light. In all three scenarios, the "Police Officer" cites regulations from Decree 168/2024/ND-CP with penalties ranging from vehicle confiscation to warnings and fines. The actors' expressions—with wide eyes and open mouths—along with the friendly "Police Officer" and catchy background music, appeal to both older and younger viewers.

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Netizens recognized rapper David Nop with his lively expressions while interacting with "Police Officer" and his older brother, Lieutenant Pham Duc Huynh, in a traffic safety awareness video.

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On May 30th, in a conversation with Lieutenant Pham Duc Huynh, Secretary of the Youth Union of A Luoi 1 Commune Police and also the person who played the role of "Uncle Policeman" in the video, I learned that this was his original creation. The idea stemmed from his work and daily life, especially the fact that some people, including young people, have limited understanding of traffic safety regulations.

Sharing about the very sweet comedic interplay between "The Policeman" and the young "reckless" motorcyclist doing wheelies, Huynh revealed that his co-star was his younger brother, Pham Trung Hieu. Hieu also goes by the stage names rapper David Nop and Gnob, and he's a viral sensation on social media with his humorous clips. Many netizens recognized David Nop after watching the video and were delighted to learn that he was "The Policeman's" younger brother.

With 1,200 comments, the video has garnered a flood of praise. Through its heartwarming approach to disseminating legal information, the A Lưới 1 Commune Police fanpage has become a social media page attracting a large following. This is an important channel to support the officers and soldiers of the A Lưới 1 Commune Police in effectively carrying out their duties and maintaining peace for the people.

“From the initial idea, I shared it with my younger brother and Hieu was very enthusiastic. I developed the script in one night. We filmed in one day and did post-production for another night. The video was completed and uploaded to the commune police’s Facebook and TikTok accounts. To date, both channels have received about 10 million views,” shared Senior Lieutenant Pham Duc Huynh, of the A Luoi 1 Commune Police, Hue City.

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“When making videos, the most time-consuming part is figuring out how to adjust the tempo and choose the music. The 'tweaking' tempo is a hot trend very popular among young people on TikTok. Choosing music requires careful consideration to avoid copyright infringement and to appeal to Gen Z. Regular social media participation helps me grasp trends and understand algorithms. I taught myself video editing techniques and bought editing software with my own money. I'm always supported by my colleagues in the unit, the Commune Police Commander, and especially Major Phung Van, the Deputy Head of the Commune Police in charge of the community police team. We collaborated to film videos, go to the field to gather images, and develop ideas,” said Captain Pham Thi Dung, of the Kbang Commune Police, Gia Lai province, sharing her secrets to creating great videos.

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Cao Hong

Source: https://cand.vn/bai-2-cong-an-xa-xay-kenh-trieu-view-post812421.html