Tech giants like Google are increasingly integrating the latest technology into their platforms to create unique content.
Illustrative image. Source: SS
Many fear that this will prevent millions of internet users from accessing reliable news websites. The reduction in traffic will make it much more difficult for news organizations to maintain the budgets needed to produce investigative journalism and fact-checking.
The report states that the threat from AI-generated content will not only "harm" the business model of newspapers but also "further undermine" the public's ability to access accurate information online.
New research reveals that the public's greatest concern regarding AI technology is its potential to fuel online fake news.
The report shows that three-quarters of UK MPs surveyed believe that reliable journalism will be "crucial" in mitigating this risk ahead of next year's US general election.
According to a survey conducted by the UK News Media Association (NMA) and Newsworks, almost all editors-in-chief said the risks to the public from AI-generated content are “greater than ever”.
"Because this new technology enhances the ability of bad actors to create and distribute misinformation, it is more important than ever for the public to have full and unimpeded access to reliable sources of information," said Owen Meredith, executive director of the NMA.
Hoang Ton (according to Reuters)
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