Spreading culture from games and cultural industry
At the forum on the role of the press in promoting the development of cultural industries held on May 31 in Hai Phong , Dr. Chu Tien Dat, Chairman of the Board of Directors of VTC Corporation, shared a lot of information about the game Black Myth: Wukong (China). Inspired by the work Journey to the West , the game recreates ancient Chinese architecture, such as the Jade Emperor Temple and the Ten Thousand Buddhas Pagoda. "After playing this game, people understand the custom of burning incense. Then they read Journey to the West , and finally they travel to Son Tay province," said Dr. Chu Tien Dat. The success of the game has led to the success of publishing and tourism.
Permanent Deputy Minister of Culture, Sports and Tourism Le Hai Binh
PHOTO: Organizing Committee
Black Myth: Wukong also received media support, with Xinhua describing the game as a “leap forward onto the global stage.” China Central Television used songs from Journey to the West to promote the game, while platforms like Weibo and streaming services ramped up their media campaigns for the game.
Associate Professor, Dr. Dang Thi Thu Huong, Vice Principal of the University of Social Sciences and Humanities (VNU Hanoi ) mentioned the powerful mass media system that is bringing "American images" to every home. "A child who is not yet old enough to go to school knows America through the cartoons Tom and Jerry . Growing up a little bit, the young public is exposed to the whole world of Hollywood movies...", Associate Professor, Dr. Huong said. The same goes for Korea and Japan. Japanese culture has come to the West with Doraemon comics and Hello Kitty dolls. In Korea, media is considered a key economic sector with the diversity and richness of television channels.
In Vietnam, some TV shows have also achieved great success such as Anh trai vu ngan chong gai , Anh trai say hi ... Journalist Nguyen Vong Ngan, Head of VTV's Arts Department, said: "With Anh trai vu ngan chong gai , "follow-up" shows continue to be produced and sell tickets".
Mr. Le Quoc Minh, Deputy Head of the Central Propaganda and Mass Mobilization Department, Editor-in-Chief of Nhan Dan Newspaper, Chairman of the Vietnam Journalists Association, is very proud of the special publications with technological effects. Accordingly, historical moments from photos are recreated into animations, films, etc., making young people very passionate. In fact, such editions of Nhan Dan Newspaper have been printed in quantities equal to 10 times the number of people filling My Dinh Stadium.
The "other side" of the cultural industry
But the cultural industry is not without "the other side". Journalist Trinh Nguyen ( Thanh Nien Newspaper) believes that when promoting the cultural industry, the press should not forget its duty of criticism. "The Guinness record for the Xoe dance in Yen Bai, for example, can hurt the community of Xoe performers who are not allowed to participate. This record is also contrary to UNESCO's view on culture. Accordingly, culture is about difference, not a matter of winning or losing", journalist Trinh Nguyen said.
Brother Overcoming Thousands of Challenges, one of the successful TV shows that has created a strong effect recently
PHOTO: Organizing Committee
When the locality was preparing to implement this record, Thanh Nien was the only newspaper to raise the alarm with the support of cultural experts. The good news is that although this xoe dance was still performed afterwards, it did not set a record again. Although the record can promote the media effect and promote tourism, this is a wrong cultural practice.
Associate Professor, Dr. Dang Thi Thu Huong said that although it brings great economic and social value, the cultural industry still has some potential problems, especially in the context of the explosion of technology and artificial intelligence. "The rich amount of information content, diverse mass cultural products, spreading strongly on social networks, have a great impact and influence on ideology, spirit, value systems and norms in society. Negative information, untrue information, and false fabrications can cause disturbance, insecurity, and even dangerous impacts on social security," Ms. Huong said.
At the same time, Ms. Huong also warned about the situation of the media purely pursuing profit, the press promoting the cultural industry pursuing consumerism, disregarding traditional values.
Source: https://thanhnien.vn/bao-chi-thuc-day-phat-trien-cong-nghiep-van-hoa-185250531212526334.htm
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