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Alarming increase in AI's impact on the music market.

From the 1970s-influenced rock of Velvet Sundown to the country music of Aventhis and The Devil Inside, AI bands are racking up millions of listens on Spotify.

Báo Tuổi TrẻBáo Tuổi Trẻ29/07/2025

AI - Ảnh 1.

The band Velvet Sundown was created by AI.

Bands created entirely by artificial intelligence (AI) are taking the streaming music platforms by storm, signaling a new era where jobs for musicians are scarcer than ever.

From the 1970s-influenced rock of Velvet Sundown to the country music of Aventhis and The Devil Inside, AI bands are racking up millions of listens on Spotify – though it's currently unclear who is behind these tracks. No major streaming platform – except for France's Deezer – has publicly labeled tracks created entirely by AI.

Oscar-winning artist and music producer Leo Sidran shared: "We're clearly feeling this, though no one has said it outright, that a large amount of music will be produced without knowing who created it or how." According to him, the rise of AI may reflect the clichés and formulaic nature of many modern music genres.

In the podcast Imagine AI Live, producer and musician Yung Spielburg argues that human-made music will still triumph if the audience truly listens and cares about the artist's message and emotions.

However, in a context where many people only listen to music "for the sake of it"—like while cooking or doing housework—AI will gradually take over, because these products are convenient, inexpensive, and don't require royalty payments. Yung Spielburg warns: "Music companies and streaming platforms have a clear incentive to choose AI bands, because AI doesn't demand anything."

Meanwhile, Professor Dennis DeSantis of the University of Rochester notes that digital music platforms are quietly filling playlists with AI-generated "mood music" and assigning names to artists whose information is virtually unknown. At the same time, AI-generated background music is increasingly being used in films, commercials, shopping malls, and elevators – places where humans are gradually being replaced.

Sharing the same view, Professor Mathieu Gendreau of Rowan University (New Jersey) stated: "AI is infiltrating the music industry and is not going away. This makes it even harder for artists to make a living." Artist Sidran himself admitted that he and many others in the industry have seen a significant decrease in work since the end of last year, possibly due to the explosion of AI.

In fact, technology has helped the music industry flourish – from electric guitars and synthesizers to autotune – but according to Professor George Howard of the prestigious Berklee College of Music, AI is "an entirely different challenge," potentially "wiping out the survival chances of most artists."

He likened AI to a "winner takes all" game and hoped that the courts would side with artists in lawsuits against AI models that mimic their style or singing voice.

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Source: https://tuoitre.vn/bao-dong-ai-khuynh-dao-thi-truong-am-nhac-20250729164803668.htm


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