On May 28, Ilgan Sports suddenly published an article denouncing the media "tricks" of HYBE Group.
On the 22nd of last month, HYBE conducted an audit on ADOR - the subsidiary that manages the group NewJeans, due to suspicions that CEO Min Hee Jin had plotted to usurp management rights of ADOR.
After many back and forth battles, the conflict between HYBE and ADOR is about to end at the end of this month, when HYBE holds a general meeting of shareholders to fire Min Hee Jin and replace ADOR's executive board.
Whether or not NewJeans' producer will be dismissed depends on whether or not the petition for an injunction against HYBE's voting filed by Min Hee Jin is accepted.
However, according to Ilgan Sports, regardless of the outcome, this is still an "indelible stain on HYBE" because the group had "unconvincing media tactics".
Ilgan Sports pointed out that HYBE has been continuously providing content to the media since the ADOR audit began (from April 22).
Previously, HYBE's Communications Director told Ilgan Sports about information such as Min Hee Jin saying "ILLIT, TWS, RIIZE all copied NewJeans", "Chairman Bang Si Hyuk copied me and created BTS"... But Ilgan Sports decided not to write an article, because they thought these were unverified statements.
At that time, HYBE's PR Director said, "I'm just sharing information" and emphasized that the email sent by Min Hee Jin should be reported as an exclusive report. However, Ilgan Sports said that it was too normal and not worth reporting.
In addition, HYBE's media representative scolded Ilgan Sports and another media outlet for supporting Min Hee Jin. But Ilgan Sports asserted that they have never sided with Min Hee Jin, other than posting an exclusive interview.
According to Ilgan Sports, the most prominent example of HYBE's media stunt was when the group spread information about Min Hee Jin's alleged shaman-related activities just 20 minutes before the press conference on April 25. Even though they said they could be sued if they shared the information.
HYBE CEO Park Ji Won met with the parents of NewJeans members and advised them not to share with their children about Min Hee Jin's involvement with shamans, which could cause harm to minors. But less than an hour later, HYBE released a press release revealing this information.
NewJeans' parents proactively contacted Ilgan Sports to talk about concerns that ILLIT was copying NewJeans, and that President Bang Si Hyuk was "shunning" NewJeans.
Ilgan Sports carefully interviewed both the parents and CEO Park Ji Won before reporting the news. However, after the news was released, HYBE released an official statement as if the Ilgan Sports article was written under the guidance of Min Hee Jin.
In another incident, HYBE had to proactively go to the media, requesting the deletion of an article reporting on Min Hee Jin's meeting with Dunamu and Naver regarding the plot to take over ADOR's management. Because it turned out to be false information. But the media did not agree to delete the article.
Ilgan Sports also emphasized that the person responsible for manipulating the media is also the person in charge of NewJeans' communications at HYBE.
Ilgan Sports concluded: “HYBE's public relations officials often tell the media that rational public opinion is on their side, and public opinion from fans, which is driven more by emotion than reason, is still on Min Hee Jin's side.
This is something that anyone in the entertainment industry who closely watches how fans react can never say. It's an insult to others."
Source: https://laodong.vn/giai-tri/bao-han-vach-tran-chieu-tro-truyen-thong-cua-hybe-trong-vu-min-hee-jin-1345898.ldo
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