Brand Protection in the Digital Age

Currently, as science and technology, e-commerce, artificial intelligence (AI) applications, etc. are increasingly developing, the factor of brand protection plays an increasingly important role in creating a premise for businesses, ensuring production and sustainable development. In particular, the development of e-commerce is a common trend globally. In addition to the positive aspects, many subjects also take advantage of this form to trade in counterfeit goods, causing damage to consumers, the healthy competitive environment and economic development, and business activities. In addition, strict regulations from trade agreements and protection policies of each market require domestic enterprises to change their awareness of brands in order to improve their competitiveness, protect and develop their brands.

Báo Bình Dương•16/05/2025

In fact, when brands are counterfeited, it will have a major impact on the brand reputation as well as the origin of the product in the market, especially when related to e-commerce activities. Therefore, it requires manufacturing units to improve and further strengthen the protection and enforcement of intellectual property rights in the increasingly developing e-commerce environment as it is today. Therefore, in order to both improve competitiveness and limit risks, enterprises participating in production and business activities must pay attention to intellectual property, brand development, and identification for products, goods, and services, etc.

However, currently, enterprises, especially small and micro enterprises, and production facilities are still confused about protecting their trademarks. According to experts, this process begins with choosing and designing a trademark, followed by submitting an application and monitoring the approval process. One of the important factors is the distinctiveness of the trademark, making it easy to identify and protect. In particular, choosing a trademark to register for protection in the e-commerce environment requires carefulness. The trademark must be unique, easily recognizable and not confused with other trademarks already on the market. When choosing, it is necessary to consider factors such as the name, logo, color and message related to the product or service that the enterprise provides.

Businesses should note that technology plays an important role in monitoring and protecting trademarks on online platforms. Tools such as automated monitoring systems help detect infringements early and notify trademark owners immediately. These tools can scan platforms such as Amazon, eBay, Shopee, Lazada, etc. to detect infringing products. If a business operates in many different markets, international trademark registration is necessary. This helps protect the trademark from infringements in other countries, while creating favorable conditions for businesses when expanding their business to the global market.

Khai Anh

Source: https://baobinhduong.vn/bao-ve-thuong-hieu-trong-ky-nguyen-so-a347067.html