Generation Z boom

While Gen Z musicians may not necessarily represent the new face of Vietnamese music, they will certainly be indispensable pieces of the Vietnamese music scene in the future.

A hit product, a sensation.

"Dare to Shine," performed and written by the "Gen Z Biggest Stars" Grey D, Hieuthuhai, Wren Evans, and Obito, has garnered significant public attention since its release. The song also features contributions from songwriter Kai Đinh. The production was handled by 2pillz, dubbed the "billion-view producer" and known for his numerous top-trending YouTube hits. The presence of all six artists is enough to guarantee a hit, a sensational hit.

The song conveys a message about aspirations, living life to the fullest with passion, and constantly dedicating oneself to moving forward. The six artists are six creative icons of the younger generation, and they have breathed new life into the music scene. All are united in their shared goal, living life to the fullest and shining like rays of sunshine in their own individual career journeys.

Wren Evans holds the record for the most songs on Spotify's Top Songs Vietnam this year, thanks solely to "Loi Choi". "Loi Choi," Wren Evans' debut album, immediately became a trending topic and the most popular album among Vietnamese music listeners. Within the first two hours, the album topped the iTunes Vietnam and Apple Music Vietnam album charts on the same day of its release. On Spotify, Wren shot straight to the top of the Weekly Artist chart upon its release.

"Loi Choi" not only affirms the quality of his music through a series of chart-topping achievements at the end of the year, but also demonstrates the impressive aesthetic sense and artistic vision of a leading young artist. Experts believe that Wren Evans' debut album, with its unique yet catchy and memorable sound, is a testament to his talent.

"I rarely listen to Vietnamese music, but I happened to hear this album on YouTube's recommendations and was immediately hooked. Wren will be a potential star, bringing a fresh perspective to today's youth music market," one netizen commented.

Wren Evans (left) - one of the most promising Gen Z artists. (Photo provided by the artist)

Many new breezes

Results from several recent music awards, such as the 29th Mai Vàng Awards 2023 organized by Người Lao Động Newspaper and the Làn Sóng Xanh Awards 2023, clearly affirm the dominance of Generation Z. This is a generation of talented, individualistic young people who are increasingly approaching international music standards. Just look at the long list of Gen Z singers participating in the "Hùng Vương Concert: Delight" (held on January 28th at Hùng Vương High School for the Gifted, Bình Dương province) – including Phương Linh, Tlinh, Low G, Hoàng Dũng, Double 2T, Grey D, Wxrdie, Larria, RyO… – a prime example of the rise of Generation Z.

Tlinh's album "Ái" received much love from the audience. In particular, the song "Nếu lúc đó" (If at that time) entered the Top 10 most listened-to songs of 2023 according to Spotify's statistics. Wren Evans' album "Loi Choi," released at the end of 2023, received much praise from the audience. HIEUTHUHAI's debut album "Ai cũng phải bắt đầu từ đâu đó" (Everyone has to start from somewhere) and My Anh's album "Em" (You) were also well-received by the audience. Tang Duy Tan, Vu Phung Tien, Hieu Bae, Hoaprox, Hoa Minzy, Double 2T, Duc Phuc... - these are prominent names in the market with products that have been well-received not only domestically but also internationally.

Tran Thang Long, a representative from Universal Music Vietnam, stated: "Young artists need to focus on musical creativity and developing their own unique personalities, then opportunities to shine with contemporary music will always be available. For a song to reach beyond borders, the blend of Vietnamese culture and modernity is essential."

Despite being new names in the Vietnamese music scene, Gen Z artists have quickly made an impression on audiences. Their albums are highly anticipated, achieving good results on music charts and receiving nominations for music awards.

Source: https://nld.com.vn/nhac-viet-nam-2024-bung-no-the-he-gen-z-196240126205756084.htm