• E-commerce is spreading to rural markets.
  • Enhancing e-commerce capabilities for ethnic minority communities.
  • E-commerce applications - Safe and sustainable consumption.
  • Amazon will support Vietnam in becoming a Southeast Asian e-commerce export hub.

Leveraging the advantages of the digital space.

With advantages such as not being limited by time or location, saving operating costs, and being able to reach customers everywhere, e- commerce is increasingly being chosen by businesses, cooperatives, and production and trading establishments in Ca Mau .

The Vietnam Agricultural Products Facility (Phong Hiep commune) was established in 2013 and to date has 13 OCOP products that have achieved 4-star standard and 2 products that have achieved 3-star standard, including typical products such as shrimp crackers, vegetable crackers, and dried shrimp.

Ms. Ta Tuyet Thu, the owner of the business, said: “To promote our products, in addition to participating in direct trade promotion activities, we are boosting our advertising and sales on e-commerce platforms, websites, TikTok, Facebook, Zalo, etc. If we only sold through traditional methods, our products would struggle to reach beyond the local area. Thanks to doing business through e-commerce platforms and online sales, our business has been able to reach a large number of customers both within and outside the province.”

After joining e-commerce platforms and social media channels, Thanh Thuy dried seafood production facility (Long Dien commune) has a stable customer base, with orders increasing significantly during holidays and Tet (Lunar New Year).

Ms. Nguyen Thanh Thuy, owner of Thanh Thuy Dried Seafood Production Facility, said: “Previously, my family only sold through traditional methods. Since receiving support from the Department of Industry and Trade, I have brought my products to e-commerce platforms and sold them through TikTok, Zalo, etc., and the brand has become more well-known. In addition to our main products, which are various types of dried shrimp and fish, the facility also produces fermented shrimp, shrimp paste, shrimp cakes, and shrimp floss to meet the diverse culinary needs of consumers, from budget-friendly to high-end.”

The application of e-commerce is not only suitable for manufacturing facilities but is also particularly effective for retail stores. Ms. Tran Bich Phuong's Phuong Sua system, with four stores in Vinh Phuoc and Phuoc Long communes, has experienced significant growth thanks to a combination of in-store and online sales. “I regularly post promotional information for diapers and milk products on social media. When customers place orders, we deliver them to their doorstep, which has significantly increased sales. All stores have QR codes for payment and issue electronic invoices, making it very convenient for customers,” Ms. Phuong shared.

Ms. Tran Bich Phuong, owner of Phuong Sua shop, issues electronic invoices to customers who place orders via Facebook.