As one of the fastest growing digital economies in Southeast Asia, Vietnam has adopted digital transformation initiatives in the tourism industry thanks to the active support of the Government and stakeholders.
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| Vietnam is on track to become a top tourist destination in the digital age. (Article screenshot) |
Singapore's opengovasia.com website published an article on December 30 stating that Vietnam is creating an ideal environment for a digital ecosystem and technological advancement in the tourism industry, thanks to its more than 78 million Internet users and 73.3% of the population participating in social networks.
According to the article, quality digital infrastructure has made it easy for Vietnam to exploit innovative solutions, bringing convenience and efficiency to both tourists and service providers.
As one of the fastest growing digital economies in Southeast Asia, Vietnam has embraced digital transformation initiatives with the active support of the government and tourism stakeholders. Technologies such as the Internet of Things (IoT), artificial intelligence (AI), virtual and augmented reality (VR/AR) and big data have been revolutionizing the sector, the article said.
The advances achieved not only help optimize the traveler experience but also streamline the operations of tourism service providers, align with higher goals of sustainable development and promote strong collaboration to create a more resilient and adaptive tourism ecosystem.
The author of the article also cited a study on Vietnamese people's travel habits, showing that tools such as digital maps, e-wallets and online travel agents (OTAs) have been widely used. Tourists increasingly favor these tools because they can provide seamless navigation, encourage cashless transactions and provide convenient booking options. Although they have only been put into use for a short time, advanced technologies such as e-tickets, virtual assistants and smart hotel services are increasingly trusted by many people, turning travel into an interactive, personalized experience.
The article notes that digital adoption has been accelerated through collaborations between tourism operators, technology providers and local businesses, all aimed at delivering a seamless and connected travel experience. From smart transport systems to integrated tourism services, these initiatives are fostering a more dynamic and efficient tourism ecosystem in the S-shaped strip of land.
In addition, the author also noted that Vietnam's tourism industry has grown rapidly in recent years. In the first 11 months of this year alone, Vietnam welcomed more than 15.8 million international tourists, up 41% over the same period in 2023. Popular destinations such as Ho Chi Minh City, Phu Quoc, Da Nang, Hanoi and Nha Trang continue to attract visitors, thanks in part to the integration of digital tools and platforms to enhance the visitor experience.
The article believes that Vietnam’s tourism industry is ready to further accelerate digital innovation in the coming time. Sustaining investment in emerging technologies and focusing on improving user experience will help Vietnam maintain its competitiveness in the global tourism market. Meanwhile, improving digital literacy and building a resilient technology infrastructure will be key to sustaining long-term growth.
Ultimately, the author concludes, with an ambitious target of welcoming 17-18 million international visitors by the end of this year, Vietnam’s commitment to digital transformation in tourism serves as a model for other emerging markets. With its rapid embrace of technology and a prioritization of sustainable practices, Vietnam is well on its way to becoming a leading tourism destination in the digital age.
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