CEO Benedetto Vigna is working hard to defend the Ferrari Luce electric supercar.

Despite the wave of criticism surrounding its design and the shift to electric vehicles, the brand asserts that the Ferrari Luce continues to receive significant customer interest.

Ferrari CEO Benedetto Vigna said the new Ferrari Luce electric car is receiving "strong interest" from both new and loyal customers, despite mixed reactions following its official launch in Rome on May 26.

Ferrari CEO: Luce is receiving "strong interest".

The electric car, priced at around 550,000 Euros (approximately 640,000 USD ), quickly became the focus of controversy on social media due to its design being considered too different from Ferrari's traditional DNA, as well as the decision to shift towards purely electric vehicles instead of the internal combustion engines that had made the brand famous.

The $640,000 Ferrari Luce electric car quickly became the subject of controversy on social media. Many people even compared this EV to cheap products from China.

Many online opinions suggest that the Luce "doesn't look like a Ferrari," even comparing it to mainstream EVs on the market, especially those from China.

Speaking at an event in Modena, Benedetto Vigna dismissed the criticism and asserted that customer feedback had been very positive. The CEO said: "There has been strong interest, including from new customers."

The Ferrari Luce officially went on sale on May 28th. CEO Benedetto Vigna dismissed criticism and affirmed that customer feedback has been "very positive".

According to Ferrari, the company introduced the Luce to approximately 1,600 customers during the two-day launch event in Rome. The official order list opened on May 28th. Mr. Vigna added: "We received deposits; the customers who attended the event all wanted to own this model."

Market disappointed with Ferrari Luce electric supercar.

However, the initial reaction from investors was not very positive. Ferrari shares fell more than 8% on May 27th as the market reacted lukewarmly to the company's first all-electric model. On May 28th, the stock closed flat before rising again by 1.4% on May 29th.

Ferrari shares fell more than 8% in trading on May 27th as the market reacted lukewarmly to the company's first electric car.

Mr. Vigna argued that much of the criticism stems from the public not having directly experienced the car. He also denied claims that the Ferrari Luce is a copy of other EVs on the market, including Chinese electric vehicles.

The CEO emphasized that the Ferrari Luce is merely an addition to the current product range, rather than a complete replacement for gasoline-powered models. According to him, Ferrari will continue to develop internal combustion and hybrid models in the future.

The CEO emphasized that the Ferrari Luce is merely an addition to the existing product range, rather than a complete replacement for gasoline-powered models.

Amid debates about the high price of the Luce, Mr. Vigna argued that customers are paying for the innovation and technology that Ferrari offers. The brand will announce specific order figures in July 2026, at the same time as the announcement of the second-quarter 2026 business results.

Source: https://znews.vn/ceo-benedetto-vigna-ra-suc-bao-ve-sieu-xe-dien-ferrari-luce-post1655239.html