Hotel rooms in Sa Pa are fully booked.

During this year's holiday season, Sa Pa recorded almost full occupancy. Meanwhile, neighboring destinations such as Mu Cang Chai, Bac Ha, and Lung Cu are boosting tourism products, upgrading infrastructure, and preparing to welcome visitors during the peak season.

ZNews•29/04/2026

According to our reporter's findings, the number of hotel bookings in Sa Pa ( Lao Cai ) this year has increased early and is lasting for an extended period. Many tour groups finalized their bookings as early as the beginning of March, with rooms fully booked until the end of the holiday, and even into early May.

Sapa is fully booked.

Mr. Nguyen Huu Thinh, Director of Lito Travel, said that large hotels currently have almost no rooms left for large groups. "At this time, we mainly only accept family groups and small individual travelers; each accommodation facility only has a few rooms available," Mr. Thinh said.

According to Mr. Thinh, in addition to the city center, tourists tend to move to community-based tourism villages such as Ta Van and Cat Cat to both stay overnight and experience local life and participate in festival activities.

A view of Sa Pa ward. Photo: Duong Toan.

To extend the length of stay for tourists, Sa Pa organizes many events, the highlight being the opening art program of the Summer Festival "Sa Pa - Land of Love" with the theme "Sa Pa Love Market - The Stages of Romantic Encounters" on the evening of April 29th. The program recreates the atmosphere of a love market with activities such as interaction, playing the khene (a traditional wind instrument), singing love songs, combined with artistic performances and fireworks.

Activities include the Fansipan Flower Festival (April 25th - May 3rd), the flag-raising ceremony at the summit of Fansipan on April 30th, and the "Ham Rong Four Seasons of Flowers" program with experiences such as flower viewing, culinary delights , and outdoor activities.

Terraced rice fields in Mu Cang Chai during the rainy season. Photo: Hoang Cuong.

This is the "water pouring season" in Mu Cang Chai. During this time, the local authorities are organizing the opening ceremony for the "Water Pouring Season" tourism season at the center of Mu Cang Chai commune. In addition, the first Terraced Rice Field Climbing Competition will be held in Hang Phu Loa village on May 1st, with participants conquering approximately 100 rice fields.

Meanwhile, in Bac Ha, the "White Plateau," a tourism program running from April 30th to May 3rd combines experiences of nature, culture, and local life.

A panoramic view of the Hoàng A Tưởng mansion.

On May 1st, agricultural experiences such as picking strawberries, peaches, and plums in the flower valley, visiting Linh Son Pagoda, and horseback riding to watch the sunset on Ngai Thau Hill attracted many tourists.

On May 2nd, a vibrant atmosphere prevailed at the Bac Ha market and buffalo market, along with the traditional horse racing event. In the evening, the Bac Ha cultural market hosted a large-scale art program, combining sound and light. On the last day of the holiday, visitors continued to experience the cultural market, shopping for brocade fabrics and enjoying local cuisine such as thang co (a traditional stew).

Lung Cu is undergoing renovations to improve the quality of tourism.

Ahead of the April 30th - May 1st holiday, Lung Cu commune (Tuyen Quang province) is accelerating its efforts to improve tourism services, notably with many businesses proactively adopting digital transformation, using electronic invoices, and publicly displaying prices, creating a transparent and professional environment.

Lo Lo Chai village, Lung Cu commune.

Commune leaders directly inspected accommodation establishments, restaurants, and service businesses in the villages of Lo Lo Chai, Thien Pa, and Ma Le. Through the review, the awareness of business owners regarding compliance with regulations showed a clear improvement. Price listing, menu display, food safety assurance, and environmental hygiene were implemented more systematically. Many establishments proactively upgraded their services, improved their service attitudes, and gradually built a reputation with tourists.

The entire commune has nearly 100 accommodation establishments with approximately 600 rooms, along with about 50 households providing food and beverage services, shopping, and 15 healthcare facilities, basically meeting the diverse needs of tourists. Notably, many households have registered their operations, switched to using electronic invoices, and adopted modern management methods. Prices for services are publicly displayed, contributing to building trust among tourists.

Simultaneously, the locality has focused on building a civilized tourism environment. A code of conduct has been issued; a hotline for receiving complaints has been established; and 34 security cameras have been installed in public places. The movement to beautify the landscape has been intensified, with more than 1,600 new trees and flowers planted, creating a green, clean, and beautiful appearance.