Export turnover of deeply processed coffee products is growing strongly and this is considered an unchangeable trend in coffee export activities.
Enterprises increase exports of deeply processed products
In mid-December, Vietnam Coffee Corporation announced the export of the first batch of processed coffee products under the Vietnam Coffee brand to China. This batch includes processed coffee products under the Vietnam Coffee brand - the main brand of Vietnam Coffee Corporation (Vinacafe), produced from clean coffee beans, carefully selected in the Central Highlands, a famous raw material region of Vietnam.
The export of deeply processed coffee products under the Vietnam Coffee brand not only increases economic value but also affirms the transformation of Vietnam Coffee Corporation (Vinacafe). This is also the result of Vinacafe's efforts to invest in processing technology and strict quality control.
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| Investing in deep processing is the solution to improve the competitiveness of Vietnamese coffee (Photo: Hoang Gia) |
Previously, in early December 2024, EDE Farm Trading and Service Company Limited held a product introduction ceremony and exported a 20-foot container containing 18,000 packages of finished roasted and ground coffee under the MISS EDE brand to the US market.
MISS EDE is a coffee brand of EDE Farm Trading and Service Company Limited. The 20-foot container exported this time contains 18,000 packages of finished roasted and ground coffee under the MISS EDE brand that will be exported to the US market. This is a complete coffee product, packaged in Vietnam, not raw coffee or processed labels.
These products are all coffee processed according to a high-quality fermentation process, with a production line certified by the US FDA, originating from sustainable farming areas that do not encroach on natural forests, certified by EUDR and managed by Simexco Dak Lak - a strategic partner and authorized export unit of MISS EDE.
According to the Vietnam Coffee and Cocoa Association (VICOFA), Vietnam's processed coffee exports in the 2022-2023 crop year reached 89,941 tons, with a turnover of 511 million USD. This output accounts for 5.4% of total export volume (not converted to green coffee) but the value accounts for 12.5%. The average export price in this crop year is 5,676 USD/ton.
In the 2023-2024 crop year, export output will increase sharply by 42%, to 127,543 tons, accounting for 8.8% of total export volume, while value will contribute nearly 18%, thanks to the average export price increasing to 7,616 USD/ton.
In November 2024 alone, businesses exported 10,004 tons of processed coffee, with a turnover of more than 100 million USD. Although output accounted for only 16.5%, export value accounted for 26.8% thanks to the export unit price reaching 10,025 USD/ton, the highest level ever.
The trend cannot be changed.
Talking to reporters of the Industry and Trade Newspaper, Mr. Luong Van Tu - Former Chairman of the Vietnam Coffee - Cocoa Association said that currently, the world 's trend is that the young generation prefers to drink coffee than to drink tea. Even in Vietnam, it can be seen that there has never been a time when the number of Vietnamese coffee shops has developed so quickly, there are coffee shops almost everywhere, the young generation of the world prefers to drink coffee than to drink tea, the demand for consumption increases every year.
Normally, the International Coffee Organization (ICO) forecasts an increase each year, usually from 2-4%/year in consumption demand. Meanwhile, the impact of weather fluctuations and climate change changes the environment of coffee, for example, the weather is getting hotter, there are areas that used to be able to grow coffee but now cannot grow it anymore. Vietnam has a different factor from other countries in the world in that there are other plants that are more effective, so the Central Highlands people have switched to growing other crops such as lotus, pepper, avocado, durian, etc. This causes the area to remain unchanged but the density of trees to decrease, leading to a decrease in coffee output in Vietnam of about 10%.
“However, to develop the coffee industry sustainably, we cannot only rely on raw material areas, but businesses must closely cooperate with farmers to ensure the output and quality of raw material areas. In addition, we need to increase investment in processing and exporting processed coffee such as roasted, ground, instant coffee, etc. with high value,” Mr. Luong Van Tu shared.
Mr. Do Ha Nam - Vice President of the Vietnam Coffee - Cocoa Association shared that only through deep processing and linking products with corporate brands can Vietnamese coffee truly be recognized in the international market. Previously, Vietnam mainly exported raw coffee, so foreign consumers enjoyed Vietnamese coffee but did not know the origin of the product.
On the business side, Mr. Hoang Danh Huu - brand founder, CEO of MISS EDE said that in the 5 years of establishment, MISS EDE has continuously organized domestic and international promotion activities. With the support of the Department of Industry and Trade of Dak Lak province and the People's Committee of Buon Ma Thuot city, MISS EDE has participated in national and international trade promotion programs. From there, MISS EDE has approached foreign buyers, penetrating the markets of Thailand, Korea, and the United States.
The ceremony of exporting the first container of roasted and ground coffee of the MISS EDE brand to the US market is an important turning point for the enterprise, a small contribution to the coffee industry and agricultural products of Dak Lak province in particular and the whole country in general. To convince the US partner to import deeply processed finished products, MISS EDE must meet all food safety and hygiene standards. In addition, the enterprise is also a pioneer in searching for and importing coffee products from farming areas that meet all sustainable development standards. Investing in processing is the solution that MISS EDE is determined to implement to position the Vietnamese coffee brand in the market.
Source: https://congthuong.vn/xuat-khau-ca-phe-che-bien-sau-chia-khoa-xay-dung-ben-vung-thuong-hieu-364549.html
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