Playing with knives can lead to cuts.

In the entertainment industry, creating shocking, previously undisclosed stories or reviving controversial events to attract public attention before releasing a new product is nothing new. Many of these are carefully timed and serve as a strategic move to pave the way for a celebrity's new venture.

Ho Quang Hieu announced his desire to marry his girlfriend of three months because he fears loneliness at 40; Hoang Meo confirmed his separation from his wife during the COVID-19 pandemic, almost three years ago; and MC Cat Tuong unexpectedly revealed the story of having to leave her role as matchmaker on the show " You Want to Date, " which had become her trademark, three years ago... All these events were announced at a time when the artists were preparing for their debut.

Using personal lives to pave the way for new products.

At the web drama's launch event in Ho Chi Minh City, Hoang Meo revealed that he had divorced Dai Ngoc Tram three years prior. However, when launching the project as a producer, the former member of the Nu Cuoi Moi theater group publicly announced the divorce.

Hoang Meo said that during the stressful COVID-19 period, he experienced the shock of losing his father, added worries about making ends meet, and insurmountable conflicts throughout their more than a decade together, leading them to decide to go their separate ways.

Hoang Meo's failed marriage became the center of attention, with audiences asking many questions about why he and his wife decided to end their relationship after 11 years together, what would happen to their two children, and whether he was ready to find new happiness after separating from his wife so many years ago. Without doing some research, few would know that the actor from "The Godfather" is currently preparing to release a new film project.

Many artists "pave the way" for new releases by revisiting past conflicts, announcing romantic relationships, etc. Photo: Social media.

Returning to the music scene, Ho Quang Hieu released the music video for "Vun Vo" (Broken), however, the song has yet to make a splash or garner much attention from the audience. After 10 days of release, the song has only reached nearly 1 million views. The singer previously made his mark with "Khong Cam Xuc" (No Emotion), "Con Buom Xuan" (Spring Butterfly), and "Noi Ay Con Tim Ve" (Where I'll Find You) , but his works in recent years have not been met with much expectation.

Leaving aside the music itself, his new music video has sparked controversy due to the female lead's exposed breasts. The singer stated that the team had carefully prepared the content and message, and the revealing scene, lasting only 1-2 seconds, was actually filmed with the actress wearing a shirt underneath. He said he was ready to cut the scene if any mistakes occurred.

In his recent comeback, he caused a stir online when he confirmed he was dating a girl and wanted to get married, even though they had only been together for 3 months. The singer, born in 1986, confided that he was taking advantage of the time to build a family because he was getting older, feared living alone, and hoped to share the good news with everyone soon. This information led to rumors that he was dating Thien An – Jack's ex-girlfriend. The singer denied the rumors and said he would make it public at the appropriate time.

Just a few days later, the singer of "Con Bướm Xuân" (Spring Butterfly) revealed the identity of his girlfriend, a freelance model and actress named Tuệ Như. According to the singer, his girlfriend is sincere and understanding, and they are both planning to get married. From an unknown name, Tuệ Như became the focus of media and social media attention. Many people were interested in the appearance of Hồ Quang Hiếu's girlfriend, impressed by her height of 1.8m, attractive face, and seductive figure, despite being 17 years younger than him.

In 2019, Cat Tuong unexpectedly left her position as MC of "You Want to Date? " – a program that helped her build her reputation and earned her the nickname "matchmaker." In a livestream, she broke down in tears, sharing that the producers had terminated her contract and she had to give up her position to someone else.

The incident faded away and not many people mentioned it anymore because Cat Tuong had her own programs such as "Lunch Date" or talk shows on her personal channel. Cat Tuong held a press conference in early March, and at the same time revealed that due to a conflict with MC Quyen Linh, the disagreement was so severe that it couldn't be resolved. The company provided a lot of support, but the results were not as expected, and one of them had to stop.

Viewers were surprised by the unclear conflict between matchmakers Quyền Linh and Cát Tường, who once made a name for themselves hosting the show "Bạn muốn hẹn hò" (You Want to Date). Photo: Social media.

MC Quyền Linh later confirmed this information but did not want to revisit it because the incident happened 4 years ago. He said their relationship is no longer the same as before, but they still talk normally and greet each other when they meet.

Regarding the reason for meeting with the media, Cat Tuong said that there had recently been information circulating that she had been fired from "Lunch Date" and was no longer working as an MC. Fearing that it would affect her work, she spoke out to deny the false information.

Coincidentally, just two days later, the film starring Cát Tường premiered. The actress stated that she proactively stopped working as an MC to focus on developing her career in film and theater.

Connect with the audience through genuine art, without seeking fame or publicity.

Also launching her new film project, My Tam attracted public attention by wearing a white ao dai (traditional Vietnamese dress) and riding a bicycle that was a part of her time studying at the Ho Chi Minh City Conservatory of Music. The "brown-haired nightingale" shared her experiences and the difficulties she and her team faced while making the documentary, which revolved around footage documenting her career journey, without any exaggeration or embellished stories.

Fearing that audiences might think he was exploiting personal controversies for PR purposes, Den Vau issued a clarification after rumors surfaced that he was holding an engagement ceremony with singer Hoang Thuy Linh. He stated that he has never talked much about his family and personal life because he wants his musical life to revolve solely around melodies and lyrics.

According to him, the rumors unintentionally surfaced at the same time he was preparing to launch a new project, and he hopes the audience won't misunderstand and think he did it intentionally.

"I know very well that whether a song is well-received and resonates with people doesn't depend on how it appears, but most importantly on whether it touches the audience's emotions," the rapper said.

Den Vau wrote an open letter addressing the rumors of his love life that caused a stir, affirming that he does not use personal matters to promote his products.

Looking at the international showbiz market, many stars focus on promoting their products, avoiding directing the conversation towards unrelated issues. At the press conference promoting the film Confidential Assignment 2: International , actor Hyun Bin received many congratulations from the press on his recent marriage to Son Ye Jin and the upcoming arrival of their first child.

What fans were most interested in at the press conference that day was probably hoping the actor would share information about his wife or his married life, but Hyun Bin absolutely did not mention it and skillfully avoided answering when reporters asked about his wife.

When asked about his wife's pregnancy, the star of "Crash Landing on You" skillfully avoided the question. He expressed his hope that his personal projects would continue to be loved and appreciated by the audience.

Playing PR tricks: The tables have turned.

Using personal life to spread information is a readily recognizable media tactic. Celebrities can leverage this opportunity to promote new products while simultaneously increasing public attention and generating discussion in newspapers, media outlets, and social networks.

Doing one thing at a time, whether positive or negative, is a way to sensationalize news, accepting the risk of getting hurt.

The path to fame is arduous, yet many are willing to compromise and use gimmicks to take shortcuts. In the case of a mishandled knife, where fame outweighs the investment, all that remains is distaste.

This was the case with singer Phuong Thanh in 2022, when she vaguely hinted at dating a younger man 20 years her junior, but ultimately suffered the consequences of her own actions.

The singer sparked rumors with a series of intimate moments with model Doan Chi Kien. During a fan meeting, she thanked her fans for their support, saying their relationship was "a soulmate connection, brought together by fate," and even wished them to find love like hers.

Phuong Thanh said Doan Chi Kien is her boyfriend in the arts. Photo: FBNV.

When rumors surfaced that the male model was dating someone and already had a wife and children, Phuong Thanh quickly changed her tune, asserting that Doan Chi Kien was merely her artistic partner, about to star in her new project, and that they had no romantic relationship. In an interview with the press, the singer stated that she called Kien her boyfriend, and that the audience could interpret it however they wanted.

Phuong Thanh's actions have disappointed audiences, drawing criticism for using gimmicks for PR despite being a well-known and established artist. Looking back, the new music video by the singer of "Dem Lao Xao " is lackluster and rarely mentioned because the public has been misled by the scandal surrounding her romantic relationship with a younger man. Audience respect for Phuong Thanh has also diminished somewhat.

(Source: tienphong.vn)

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Source: https://vtc.vn/nghe-si-viet-moc-noi-doi-tu-de-pr-san-pham-choi-dao-co-ngay-dut-tay-ar766781.html