Finalizing the future of the Maserati brand.

After much speculation, the future of the Maserati brand has been clarified by its parent company, Stellantis.

According to Motor1 , the future of the luxury car brand Maserati has become clear. The automaker, part of the Stellantis group, has just shared its new roadmap, including significant investments in new products and technologies, in addition to two new models expected to launch soon.

Stellantis Group has stated its plans to strengthen the future of the Italian luxury car brand, with a positioning described as "pure luxury".

Maserati's two new models will be in the E segment, however, more details have not yet been revealed. Parent company Stellantis will share more detailed plans for Maserati this coming December.

The Maserati brand faced significant challenges under former CEO Stellantis Carlos Tavares, with sales plummeting by 57% in 2024 to 11,300 vehicles. In 2025, Maserati sales continued to decline to 11,127 vehicles.

The trident brand currently sells only three models: Grecale, GranTurismo, and McPura, meaning there's room for two more models.

The Maserati Grecale is the entry-level model, priced from $85,000 , while the GranTurismo is a mid-range model priced at $145,000 . The GranCabrio is $8,000 more expensive, while the McPura has an estimated starting price of $250,000 .

Regarding the two new models, recent reports suggest that Stellantis is collaborating with Chinese automakers to expand Maserati's product range.

Accordingly, Maserati is in negotiations with Huawei and JAC to jointly develop new Maserati models. JAC will be responsible for R&D and manufacturing of the vehicles based on Huawei's technology platform, while Maserati will oversee design and brand identity.

This joint venture project will create a line of vehicles produced with different versions for each market. Notably, those sold to Chinese customers will most likely bear the Maextro logo, a luxury brand that currently offers a sedan model with a starting price equivalent to approximately $100,000 .

Maserati appears to be heading into a new chapter with many breakthroughs and significant investments. The two new models set to join the Maserati product line may not be purely Italian luxury cars. Nevertheless, there is still a glimmer of hope for the trident brand, amidst a backdrop where many luxury car brands, both long-established and newcomers, are struggling.

Source: https://znews.vn/chot-tuong-lai-thuong-hieu-maserati-post1653294.html