Pinetree Securities and the 5-year journey of proud growth

The strong shift from the traditional investment model to a completely digital technology platform in the securities sector not only helps Pinetree create its own mark in the Vietnamese market but also quickly gain the trust of investors...

The strong shift from the traditional investment model to a completely digital technology platform in the securities sector not only helps Pinetree create its own mark in the Vietnamese market but also quickly gain the trust of investors...

Pinetree Securities Joint Stock Company, a member of Hanwha Investment and Securities Co. Ltd. (HISC) under Hanwha Group - one of the seven largest corporations in Korea, is a brand that has quickly affirmed its position with a distinct business strategy and the mission of bringing sustainable prosperity to Vietnamese customers.

Differentiate to create superior value

Since its inception in Vietnam in 2019, Pinetree has chosen a bold direction – comprehensive digital securities: “no branches, no brokers, only digital platforms”. This is both an innovation and a difference, demonstrating the business philosophy: always putting customers at the center.

This different strategy has helped Pinetree not only optimize costs but also increase many unique experiences for customers. The company pioneered in free lifetime transactions - something that has never been seen before in the Vietnamese market. At the same time, Pinetree is the first unit to introduce an unconditional 9.9% margin interest rate policy, helping customers make the most of their financial resources.

To create its own advantages, Pinetree constantly invests in technology and is proud to be one of the few enterprises in Vietnam that has built and completely owns its own core securities system. Applying technological achievements to finance is the key to creating new investment opportunities and improving customer experience.

“ For Pinetree, mastering the core securities system not only helps us increase our competitiveness , but also ensures that we provide our customers with fast, accurate and optimal services. This is a testament to Pinetree’s long-term vision and commitment to sustainable development in the digital securities industry ,” said Mr. Lee Jun Hyuck, CEO of Pinetree Securities.

This core system is developed on a modern Korean technology platform with strong support from parent company HISC, helping Pinetree proactively handle large transaction volumes, ensuring smooth and flexible operations. At the same time, this is also one of the first securities companies to integrate modern financial services such as eKYC, 24/7 trading and online connection with domestic banks.

In the journey of "serving" customers, a series of digital ecosystems with outstanding applications have been built by the company such as Stock123 - the first free investment learning and practice application in Vietnam, helping users access stock knowledge from basic to advanced. Especially virtual investment practice with real data. Launched in January 2020, just nearly 7 months later, Stock123 reached Top 1 on the app market. To date, there have been more than 350,000 app downloads, more than 300,000 customers using it and more than 30,000 regular monthly users.

Pinetree always puts customers at the center of all activities.

PineX - an investment social network application, connecting the investor community, sharing experiences and updating market information quickly. AlphaTrading - a smart application that helps with securities trading (stocks, bonds, derivatives, investment portfolios, etc.), financial investment and asset management with the leading efficiency in the market. WebTrading - an online trading platform, providing comprehensive technical analysis and asset management tools, etc.

These platforms are not only trading tools but also act as companions, supporting customers on their journey from new investors to professionals.

Mission and aspiration for Vietnamese people  

Pinetree aims to become a leading digital securities company and is committed to bringing sustainable and prosperous investment opportunities to Vietnamese customers. The mission of “providing sustainable and prosperous investment opportunities through a digital financial platform” is the guiding principle in all activities of the company.

According to Mr. Lee Jun Hyuck, everyone has the potential to grow and achieve financial prosperity at any stage of life. With a superior technology platform, Pinetree is committed to accompanying and supporting customers to overcome all challenges in their investment journey.

Not only providing quality products and services, Pinetree also contributes to building a sustainable investment ecosystem, where people can connect, learn and share knowledge to develop together.

The “sweet fruit” has come when after only 5 years of presence in Vietnam, Pinetree has achieved impressive successes when after just over a year of operation (Quarter 1/2021), Pinetree has made a profit - something very few companies have achieved. Entering the Top 20 market share of Vietnam's securities market in Quarter I/2023, the total number of customers increased 17 times from 2019 to early 2024, revenue grew nearly 20 times as of July 2024...

“ We are proud of our achievements , and more importantly, the trust that our customers have placed in Pinetree. That is the driving force for us to continue to innovate and develop . If you are hungry for financial prosperity and ready to face challenges, Pinetree will always accompany you with superior and sustainable digital financial solutions , ” Mr. Lee Jun Hyuck affirmed.

As a trusted companion, a dedicated connector, ready to share and support the development and financial prosperity of customers, Pinetree constantly innovates, expands the digital financial ecosystem and develops more innovative products and services.

As a member of Hanwha Investment & Securities Co., Ltd. (Korea), Pinetree operated in Vietnam in 2019 and is the first company to implement a differentiated strategy - comprehensive digital securities "no branches, no brokers, only digital platform".

Pinetree believes that everyone has the potential to grow financially and achieve prosperity at any stage of their life. Therefore, Pinetree offers sustainable investment opportunities, contributing to a sustainable and prosperous financial life for everyone across Vietnam.

Learn about Pinetree's inspiring story here: https://pinetree.vn/gioi-thieu/

Source: https://baodautu.vn/chung-khoan-pinetree-va-hanh-trinh-5-nam-tu-hao-vuon-cao-d231632.html