FC Barcelona raises $132 million to invest in NFTs and Web 3.0.

According to an announcement on August 11th, Barcelona sold 29.5% of its parent company, Barca Vision Bridgeburg Invest, in exchange for equity. The developer stated that Barca Vision is an initiative integrating all digital content around Web 3.0 and blockchain, such as NFTs and the metaverse, as part of a strategy to build a virtual center for Espany Barca fans.

Barcelona president Joan Laporta stated that the current decision is a carefully considered strategy in the context of the clearly growing demand for digital sports content, and that this move will provide a crucial resource for Barca's continued development.

Barcelona president Joan Laporta stated that the current decision is a carefully considered strategy.

Since February 2020, Barcelona has partnered with blockchain company Chiliz to create its own Ethereum-based token, Barcelona Fan Tokens (BAR). In August 2022, Chiliz announced the acquisition of a 24.5% stake in Barca Vision's digital content creation division for $100 million.

Mr. Laporta stated that over the past few years, Barcelona has made significant progress in its digital ecosystem, transforming its property into a creative hub that elevates the club's brand to unparalleled levels globally . According to Watcher.Guru , Barca has solidified its position as a digital pioneer by leveraging its global fanbase, coupled with a robust content strategy and partnerships.

Previously, Barcelona sold the NFT “Masterpiece #1 In A Way” for $693,000 at a Sotheby's auction and “Masterpiece #2 - Empowerment” for $300,231 on OpenSea in 2022. The buyer of the NFT becomes a digital ambassador for Barca, along with numerous benefits and VIP service experiences.

Following its success, Barcelona launched its first NFT collection with Plastiks, titled “Unleash Your Passion,” in May 2023. The project website states that after purchasing an NFT for $20-$30, buyers will recycle 10-15 kg of plastic waste, equivalent to 1,081-1,621 plastic bottles. The collection, featuring 3,000 animal-themed NFTs, is expected to process at least 1 million kg of plastic waste, contributing to environmental protection.

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