The Kardashians' expensive formula for success.

The new book, "Dekonstructing the Kardashians," argues that understanding Kim and the Kardashian family is key to understanding American media trends in the new millennium, according to The New Yorker.

Photo: Cosmopolitan .

In a way, Kimberly Noel Kardashian's life perfectly aligns with the entire history of American media in the new millennium. As a teenager, the Kim family was part of the biggest television event in America's history. Her father, Robert Kardashian, successfully defended OJ Simpson in the murder case that divided America in the 1990s.

In her twenties, Kim worked as a personal fashion consultant for Paris Hilton and appeared as a supporting character in Hilton's reality TV series , The Simple Life .

In 2007, a sex tape of Kim with singer Ray J became a prime example for studying the rapid spread of digital content in the streaming age.

That same year, the reality show Keeping Up with the Kardashians premiered and became one of the most successful reality television shows of all time. The show also helped the Kardashian family become celebrities not only on television but also in fashion, modeling, and more.

The Kardashians' name is synonymous with the internet age.

It could be argued that the power of television created the Kardashian family, but the internet has solidified and amplified their fame. This is precisely what writer and psychologist MJ Corey documented in her book , *Dekonstructing the Kardashians: A New Media Manifesto *.

Kim and her siblings, especially her two half-sisters, Kendall and Kylie Jenner, attracted millions of followers in the early days of social media, making them pioneering stars of Twitter and Instagram.

The book about the Kardashian family was released on May 5th. Photo: Amazon.

From internet stars, Kim's family rose to the glamorous heights of Hollywood. A photo of Kim recreating Grace Jones's look on the cover of Paper magazine, showcasing her fuller figure, went viral, as the magazine itself stated.

In 2015, Kim's selfies showcasing her voluptuous figure were compiled into a sleek book published by Rizzoli, titled "Selfish ," which also garnered significant attention.

Kim's marriage to Kanye West also helped spread their names across many platforms, as the couple became cultural forces present in music , fashion, television, beauty, and even religion, when they launched their spiritual Sunday Service series.

Thanks to the power of algorithms, Kim Kardashian is no longer just an individual superstar but has become a viral digital phenomenon.

The Kardashians will do anything to become famous.

In his book, Corey uses a range of classic media theories from Jean Baudrillard, Walter Benjamin, Marshall McLuhan, Pierre Bourdieu, and Thorstein Veblen to argue that the Kardashian family employs numerous media tactics to achieve their goal of attracting as much attention as possible. In other words, they are flesh-and-blood memes.

Corey has outlined many of the pop culture archetypes that the Kardashian family, particularly Kim, have embodied over the years: the melancholic American romantic image of Marilyn Monroe, the captivating, racially ambiguous beauty of Disney Princess Jasmine, the devotion of a wife like Jacqueline Kennedy, or the mischievous antics of the girl group Spice Girls (when Kim once dressed up as Posh in high school).

Kim Kardashian is very good at recreating idols of previous eras, "showcasing borrowed charm" from existing role models; however, this is also Kim's pioneering direction with its diverse transformations.

Not only their appearance, but the bodies of the Kardashian family members have also transformed to keep up with trends, such as Kylie's lip fillers, rumors of Kim's Brazilian butt lift, or Kris's facelift.

“Kim’s butt… seems to have grown in parallel with the attention to her body,” Corey wrote. Until the attention focused on her butt reached its peak and exploded, the Kardashian sisters seem to have deflated their butts around 2022.

Furthermore, the Kardashian family frequently changes partners, hobbies, and physical characteristics. This helps them stay popular and become the embodiment of the spirit of the times.

The book is also full of interesting anecdotes about the Kardashian family that only long-time fans might know. For example, the $1.99 Kimoji mobile app offers 250 emojis themed around the Kim family.

This family also once used costumes to blend in with the normal crowd on a Hollywood tour bus, then ran away to avoid photographers.

Corey succinctly summarized the Kim family's pattern: "catering to the public's appetite for private matters and turning the impossible into reality."

Source: https://znews.vn/cong-thuc-thanh-cong-dat-gia-cua-de-che-kardashians-post1655114.html