Not only has it conquered the domestic market, Ba Huong's "cu do" candy - a 3-star OCOP product (Pho Chau town, Huong Son district, Ha Tinh province) - has also been exported to the UK market.
Every day, Mrs. Huong's peanut brittle production facility sells more than 5,000 pieces.
At the end of April, 50 boxes of 24,000 pieces of "cu đơ" candy from the Ba Huong candy production facility (Pho Chau town, Huong Son district) were exported to Europe. The product was packaged in boxes meeting export standards and transported to the UK market by Hai Nan International Co., Ltd. ( Ho Chi Minh City).
This marks a new step in the market development and brand building journey of Ba Huong's Cu Do candy establishment, as export products have very strict requirements, from raw materials to quality, design, and especially food safety and hygiene.
Ms. Ho Thi Thuan, owner of the Ba Huong candy factory, excitedly shared: “Previously, our products were often taken as gifts by regular customers to many countries, but this is the first time we've officially exported them. After the first shipment, we received positive feedback when Hai Nan International Co., Ltd. announced they are preparing to export another order of a similar quantity.”
Ba Huong's peanut brittle production facility exported its first shipment at the end of April 2023.
Sharing about connecting with partner companies to export products, Ms. Thuan said: “Our products are brought to Ho Chi Minh City by people from Ha Tinh, becoming well-known. Through introductions from acquaintances, personnel from Hai Nan International Co., Ltd. came to inspect the production process, survey, assess quality, and take samples for testing.”
"After that, the company asked us to make some adjustments, such as reducing the sweetness and adding peanuts and sesame seeds. Upon reassessment, the partner agreed to sign a contract to export the product to the UK."
Besides producing peanut brittle, Ms. Thuan also runs a shop to showcase and sell OCOP (One Commune One Product) products from the province.
According to Ms. Thuan, the business started operating in 1978, and she is the third generation in her family to take over the business. Ba Huong's peanut brittle is made from peanuts, molasses, fresh ginger, and rice crackers. To preserve the traditional flavor of her hometown, the production facility uses traditional methods, cooking the candy in a wood-fired oven, stirring the molasses by hand, and carefully selecting the ingredients. A distinguishing feature of Ba Huong's peanut brittle is the bright color of the molasses and the crescent shape of the candy pieces instead of the usual round shape.
With a long-standing production tradition, the facility's products are trusted and chosen by many people in the region, making them very popular. In particular, since the end of 2020, Ba Huong's "cu do" candy has been certified as a 3-star OCOP product, giving them many opportunities to participate in trade promotion programs inside and outside the province. This allows them to learn from experience and continuously improve the quality and packaging design to keep up with market demands. As a result, sales have increased by approximately 30-40% compared to before.
Ba Huong's peanut brittle has a lighter honey color compared to many other establishments.
Ms. Thuan stated: “Currently, the facility sells approximately 5,000 pieces per day. Besides supplying the market within the province, Ms. Huong's 'cu do' (a type of Vietnamese candy) is available in stores in many provinces and cities such as Da Nang, Nghe An, Thanh Hoa, Hanoi … Not only is it exported to the UK, but another company has also surveyed and taken samples for evaluation to export the product to the Japanese market.”
Due to high product consumption, the Ba Huong peanut brittle production facility has also contributed to supporting the consumption of agricultural products for people in the province. On average, the facility uses more than 100 kg of peanuts, 30 kg of ginger, over 100 liters of honey, and about 5,000 rice crackers daily. In addition, the facility directly provides regular employment for 12 workers with an income of 4 million VND per person per month.
The OCOP 3 certification is the "passport" for Ba Huong's peanut brittle candy to expand its market.
According to Mr. Phan Khuong Duy, a specialist at the New Rural Development Coordination Office of Huong Son district, there are currently 42 OCOP products in the area. To date, Ba Huong's "cu do" candy is the first local product to be officially exported. The export of this product has helped to enhance its value and widely promote the brand of the establishment.
This also shows that agricultural products of the province and the district in particular still have a lot of potential and advantages, capable of meeting the requirements of domestic and international markets.
Ba Huong's peanut brittle production facility currently provides employment for 12 workers.
According to information from the Provincial New Rural Development Coordination Office, Ha Tinh currently has 237 products that meet OCOP standards, and Ba Huong's cu do candy is the first cu do candy product from the province to be officially exported.
To support OCOP (One Commune One Product) producers in expanding their markets and exporting more products, relevant agencies have collaborated with businesses, cooperatives, and production facilities in promoting and connecting with international markets. Currently, some OCOP products from the province have been officially exported, such as Nguyen Lam sesame rice crackers (Ky Anh district), Anh Thu spring rolls (Thach Ha district), Mai Dung jellyfish (Thach Ha district), and Nam Chi spring rolls (Ha Tinh city)...
Loan - Phuong
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