Join BAC A BANK in contributing to ending violence against women and children.
Công Luận•26/11/2023
For every customer who opens a new "Home Builder" savings package during the Orange Campaign in collaboration with UN Women, BAC A BANK and the Fund for Vietnamese Stature, 63,000 VND/account will be contributed to the Fund to support and improve the livelihoods of women who have experienced violence and are in difficult circumstances in Muong Ang district, Dien Bien province.
From November 15, 2023 to December 15, 2023, BAC A BANK, TH Group , and the Foundation for Vietnamese Stature, in collaboration with UN Women, implemented the campaign “Coloring Orange with BAC A BANK - Action to End Violence Against Women and Children” with the message “Joining Hands for the True Happiness of Vietnamese Women and Children”. This campaign aims to raise awareness among BAC A BANK's customers and staff about violence against women and children, and to promote practical actions to support victims of violence. This is also one of the activities leading up to the 30th anniversary of BAC A BANK's establishment (September 17, 1994 – September 17, 2024).
Corner of To Cam Tai, BAC A BANK Vinh Phuc Branch.
Orange bowls are available at the BAC A BANK office.
In response to the Orange Color Campaign, BAC A BANK decorated 63 locations across 55 branches (transaction points) and 8 departments nationwide with orange-colored displays, hoping to foster unity among BAC A BANK employees through meaningful actions that bring positive humanitarian values to the community and society. Competitions for decorating orange corners and taking photos with orange clothing and accessories were organized to spread these positive values to the community. For each "Home Builder" savings account opened by customers during the campaign, BAC A BANK and the Fund for Vietnamese Stature will contribute VND 63,000/account to a fund supporting the improvement of livelihoods for women experiencing violence and facing difficult circumstances in Muong Ang district, Dien Bien province. This fund will provide interest-free loans to eligible women and operate on a revolving basis.
Orange juice at BAC A BANK Dong Anh Branch
At TH Group, the Orange Campaign was directly promoted at 25 TH truemart stores in Hanoi and Ho Chi Minh City. Each customer who purchased an orange product, checked in at the orange corner, and shared the campaign message with the hashtag #TocamcungTH received a meaningful gift from the organizers. For every orange product purchased at the 25 TH truemart stores, VSF contributed 630 VND to the fund supporting livelihood improvement for women experiencing violence and in difficult circumstances. The "Orange Stories" contest, launched at TH Group and BAC A BANK, aims to honor individuals who have contributed to gender equality in the workplace, family, or community.
BAC A BANK customers enthusiastically participated in the bank's campaign.
BAC A BANK officers and employees check in at the camera corner.
It is expected that 600 million VND from the campaign by BAC A BANK and TH will be contributed to a support fund aimed at improving the livelihoods of women who have experienced violence and are in difficult circumstances in Muong Ang district, Dien Bien province, providing interest-free loans to these women. A leader from BAC A BANK shared: “In conjunction with the Month of Action for Gender Equality, the Orange Campaign with BAC A BANK has contributed to enhancing the quality of life and working together for the true happiness of Vietnamese women and children. Life will be better if each of us contributes a small action. With the motto “Maintaining a pure heart to reach far and wide” and “For people,” in addition to business activities, BAC A BANK is very concerned about and carries out many social charity activities with tens of billions of VND each year.” According to the 2019 National Survey on Violence Against Women in Vietnam by the Ministry of Labour, Invalids and Social Affairs, violence against women has serious consequences for economic development and women's physical and mental health. Nearly two-thirds of women (63%) have experienced at least one form of violence by their husband or partner in their lifetime, and 31.6% of women experienced violence in the 12 months prior to the survey. The estimated economic damage caused by violence to the Vietnamese economy is approximately VND 100,507 billion, equivalent to 1.8% of GDP. Therefore, the theme of the United Nations International Action Plan (UNiTE) 2023 is: “Solidarity! Invest in preventing violence against women and girls” with the message: “Investing in prevention always pays off.”
BAC A BANK customers check in at the camera corner.
The Orange Coloring Campaign, in collaboration with BAC A BANK - TH - Fund for Vietnamese Stature, has contributed to spreading humanitarian values to thousands of employees, their families, and the wider community. This meaningful activity not only received enthusiastic support from the bank's employees but also attracted many female customers to deposit savings in the "Building a Home" product and participate in checking in at the bank's Orange Coloring Corner.
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