Da Nang: More than 4,000 units participate in promotions to stimulate shopping

Many promotions, deep discounts

Implementing the "National Concentrated Promotion Program 2023 - Vietnam Grand Sale 2023" and consumer stimulus activities in the last months of the year, near Lunar New Year, the Department of Industry and Trade of Da Nang launched the second phase of the "Shopping Promotion Month" from December 4, 2023 to February 4, 2024. Thereby, mobilizing businesses, supermarkets, shopping centers, and distribution units in the city to respond to organizing promotional activities with a maximum promotion limit of up to 100%.

More than 4,000 units and businesses participate in the program "Promotional month to stimulate shopping" in Da Nang at the end of 2023

According to the Department of Industry and Trade of Da Nang City, as of the launch date (morning of December 5), more than 4,000 businesses and distributors in Da Nang have registered to participate in the “Shopping Promotion Month” (phase 2) in Da Nang. Of which, large supermarkets and shopping centers in the city such as MM Mega Market, Lotte, Go!, Coopmart... have responded with many attractive promotions and discounts for more than 5,000 items.

Ms. Vo Thi Thu Thuy - Director of Go Da Nang Supermarket said that participating in this program, the unit has hundreds of items that will be regularly discounted. In particular, focusing on essential consumer goods with a discount of 25 - 30%. In addition, there will be promotional campaigns associated with holidays such as Christmas with deep discounts on items such as beer, cold cuts, salmon; New Year 2024 will have deep discounts on food items, clothing, etc.

At Coopmart Da Nang supermarket, responding to the promotion program launched by the Ministry of Industry and Trade and the Department of Industry and Trade of the city, from December 4, 2023 to February 4, 2024, Coopmart Da Nang organizes the promotion program "Coop private label products - Savings for every home" and "Come to Coop to bring Tet home" with more than 1,000 Coop private label products in all essential product lines (food, utensils, clothing) and more than 5,000 Tet products discounted from 50% - 100%.

A representative of MM Mega Market supermarket said that the unit is implementing a price stabilization and smart savings program with 500 essential items.

Along with shopping malls, a series of retail stores in the city also responded to promotional programs such as direct discounts on products; buy products, get free products; give away promotional vouchers...

Da Nang's retail market maintained growth momentum in 2023 despite many difficulties, but was still not as vibrant as expected.

Expect a vibrant retail market at the end of 2023

According to the Da Nang Statistics Office, in the first 11 months of 2023, the total retail sales of goods in the city are estimated to reach more than 62,300 billion VND, an increase of 6.2% over the same period in 2022. Of which, 9/12 groups of goods have good revenue growth.

Despite good growth and being a "bright spot" of Da Nang's economy in the difficult year of 2023, retail growth has not yet reached expectations.

In the 2023 plan, the city's industry and trade sector set a growth target of 8-9%. This promotional program to stimulate shopping is expected to create excitement for the retail market in the last month of 2023 and early 2024.

As a unit participating in the Department of Industry and Trade's shopping stimulus program, Mr. Phan Thong - Director of Coopmart Da Nang Supermarket shared that with the implementation of many promotional activities and deep discounts on many essential goods during the peak season, we expect purchasing power and the number of customers to increase by about 20 - 30% compared to normal business months, and 50% compared to normal days. From mid-December 2023, Co.opmart's Tet program will open the chain with direct discounts of 50% - 100% on more than 10,000 Tet products. This chain of programs lasts until close to Lunar New Year. In the ten days before Tet, the supermarket will continue to offer deeper discounts to reduce spending and shopping pressure for people during the traditional national Tet holiday.

“By participating in the stimulus promotion program, in addition to the expectation of increasing purchasing power at supermarkets, we hope to help city consumers reduce spending pressure during the peak season at the end of 2023, preparing to welcome the new year 2024,” said a representative of Go Da Nang.

The promotional programs to stimulate demand have not only created excitement for the Da Nang retail market, but also helped consumers reduce spending pressure in the last months of the year.

Mr. Nguyen Huu Hanh - Deputy Director of the Department of Industry and Trade of Da Nang City said that this "Promotional Month to Stimulate Shopping" will take place at the end of 2023 and receive the active participation of many businesses. "The program will continue to help businesses boost product consumption; and bring consumers many experiences, convenience, and savings in consumer shopping at the end of 2023; creating excitement for the retail market" , the representative of the Department of Industry and Trade of Da Nang expected.

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