Transformation thanks to OCOP - Vietnam.vn

Thanks to the implementation of the OCOP program, Dien pomelos from Yen Thuy have expanded their market. Photo: LH

Increase income through OCOP (One Commune One Product)

In 2018, Hoa Binh province began implementing the One Commune One Product (OCOP) program. After 7 years of implementation, 158 OCOP products have been certified with 3 stars or higher. Thanks to the implementation of this program, many communes have risen out of poverty.

Ngoc Luong is one of the exemplary communes in Yen Thuy district, Hoa Binh province, in bringing its local specialty, Dien pomelo, to the world stage. According to Mr. Bui Huyen, Vice Chairman of the Yen Thuy District People's Committee, Dien pomelo has been grown by households in Yen Thuy for many years. However, the local pomelo product only truly became known when it received systematic investment and the first shipments were exported to Europe, where it was well-received by the international market.

“2022 was the first year Yen Thuy exported 11 tons of pomelos to the UK market. In 2023, Yen Thuy exported 50 tons of pomelos to the UK, the Czech Republic, and notably, this was also the first year that pomelos from Yen Thuy were accepted by the US market. In 2024, the locality expects to export 80 tons of Dien pomelos to these markets,” Mr. Bui Huyen shared.

Mr. Huyen shared that Ngoc Luong is a mountainous commune where the people previously faced many difficulties. Therefore, when the OCOP program was launched, the local government chose Dien pomelo as the commune's key crop to invest in and develop.

“To create a strong local product, the district has decided to establish the Dai Dong Cooperative, bringing together pomelo growers to develop together. Currently, the cooperative has 29 members with approximately 31 hectares of Dien pomelo orchards, producing about 800 tons per year, sold in major markets such as Hanoi , Hai Phong, and Ho Chi Minh City. Notably, in 2022, for the first time, Dai Dong Cooperative's products were exported to a European country. Since then, export volume has consistently increased,” Mr. Huyen stated.

Evaluating the effectiveness of the OCOP program, Mr. Vu Xuan Oanh – Director of Dai Dong Agricultural Cooperative – said that previously, Dien pomelos were only consumed locally, but after being included in the OCOP program, especially after receiving 4-star certification, Dien pomelos from Yen Thuy have had wider distribution channels. As a result, the income of pomelo growers has become increasingly prosperous. Many households have become millionaires thanks to pomelo cultivation. “With each household cultivating 1 hectare of pomelos, they harvest nearly 500 million VND per year. After deducting expenses, each household earns over 300 million VND per year from pomelo cultivation,” Mr. Oanh informed.

Unleash your potential

Similar to Dai Dong, since joining the OCOP program, the Cao Phong orange brand and processed orange products of Ha Phong Cooperative have grown by 200-250%, with continuously increasing revenue. The cooperative's orange cultivation area has also expanded; previously it only had 200 hectares, but now it has reached over 300 hectares. This has attracted more than 70 local laborers, contributing positively to poverty reduction for the people in the commune.

Mr. Hoang Van Tuan, Deputy Head of the Rural Development Sub-Department of the Hoa Binh Department of Agriculture and Rural Development, said that localities in the province have recognized the advantages and opportunities to exploit the value of OCOP products in conjunction with the development of rural tourism services; thereby contributing to the transformation of production towards increasing scale linked to the value chain, improving income for rural people, and developing the rural economy.

Not only in Hoa Binh, but the implementation of the OCOP program has brought about significant changes in the economic development of rural areas in many localities. Statistics from the Ministry of Agriculture and Rural Development show that currently, the whole country has 14,208 OCOP products achieving 3 stars or higher (72.3% are 3-star products; 25.6% are 4-star products; 2.1% are 5-star and potential 5-star products) and 7,894 OCOP entities.

Mr. Phuong Dinh Anh – Deputy Head of the Central Office for New Rural Development Coordination (Ministry of Agriculture and Rural Development) affirmed: The implementation of OCOP products has contributed to increasing value, helping businesses increase production scale and revenue. The percentage of OCOP businesses increasing production volume after being recognized as OCOP is 46.0%, sales revenue increased by an average of 29.7%; the percentage of OCOP products with increased selling prices is 50.43%, with an average price increase of 17.5%.

In particular, the program has brought about significant changes in commerce, with OCOP products being stably distributed in supermarket systems, and widely disseminated and consumed through online sales (interaction) on social media. As a result, many OCOP products have reached the global market…

According to Mr. Phuong Dinh Anh, recent surveys and tests have shown that the international market demand for OCOP products is also very large, especially among Vietnamese communities abroad. However, for OCOP products, it is necessary to focus on organizing production to meet quality requirements, technical barriers, and especially the perspective of participating in the market in a responsible, transparent, and sustainable manner.

Daidoanket.vn

Source: https://daidoanket.vn/doi-thay-nho-ocop-10294113.html