Partnering with businesses in the new era

The book consists of eight chapters, each featuring a real-life story and useful tools for effective business leadership. Through training exercises, readers will participate in the process of solving business problems alongside the author.

Author Nguyen Kien Tri stated that he hopes the book will serve as a guide and companion on the journey to becoming a strong and innovative business leader in today's challenging market environment.

With a deep understanding of the challenges businesses may face, the book offers valuable lessons through stories, especially challenging coaching questions that stimulate readers' thinking, helping to solve urgent problems and move towards sustainable development. Reader Nguyen Tran Quang (District 1, Ho Chi Minh City) said: "The book was published in the context of the challenging economic situation that business owners are currently facing. The book helps businesses find practical solutions for optimal operation. With vivid storytelling, the author skillfully portrays the essence of the Business Coach profession through problem analysis processes and subtle, relevant questions to understand difficult issues and find suitable solutions for those steering the business."

At the launch ceremony of the book "Optimizing Your Business - Breakthrough with a Business Coach," author Nguyen Kien Tri officially received two Vietnamese records, marking his nearly 10-year journey in the field of professional business coaching. These are: "The longest-serving internationally certified business coach with the highest total time spent leading coaching sessions for individuals and organizations over 8 consecutive years" and "Optimizing Your Business - Breakthrough with a Business Coach" being the first book on business coaching for small and medium-sized enterprises (SMEs) with an "interactive coaching" approach compiled and published in Vietnam.

Sharing his thoughts after reading the book, Mr. Tran Van Truong (District 7, Ho Chi Minh City) expressed: “Knowing about Mr. Nguyen Kien Tri's book, I feel I have gained many valuable lessons. First and foremost, the questions awakened my mind and significantly changed my thinking about business management and operation. Questions like: What is the biggest problem your business is facing? What content are you focusing on? What is hindering your business's growth? The market is changing, so has your company changed its products or services? Why do customers buy from you instead of your competitors?... I am very impressed with this book.”

Currently, Kevin Nguyen Kien Tri, M.Sc., is the Vice President of BNI Vietnam and the General Director of Firm ActionCOACH IQS - a subsidiary of ActionCOACH Vietnam. He shared that in the future, he will strive to continue publishing high-quality publications with rich content, becoming an indispensable companion on the development journey of businesses. We invite readers to read and recommend these publications to others.

DECEMBER PRIZE QUESTION:

Can you provide more information about the author Nguyen Kien Tri?

The program will accept answers within 7 days from the date of publication in Binh Phuoc Newspaper. The best and most accurate answer will receive a valuable book prize from the Provincial Library. Participants are requested to send their answers to the email address: sachhaybptv@gmail.com, or to the "Books - A Good Friend" section, Arts, Entertainment and International Affairs Department, Binh Phuoc Radio, Television and Newspaper, 228 Tran Hung Dao Street, Tan Phu Ward, Dong Xoai City, Binh Phuoc Province. Please include your full name and address in your email so the prize can be sent.

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