Italy has been particularly hard hit by excessive heat and overcrowding in popular destinations like Venice and Lake Como. This situation has brought sustainable tourism into the spotlight.
According to the Italian Institute of Statistics (ISTAT), Italy welcomed over 134 million tourists in 2023, with a total of over 450 million overnight stays. This was 3 million more tourists than in 2019 – the period before the Covid-19 pandemic.
International flight frequencies in Italy have seen a significant increase during the summer. The majority of visitors come from the United States, Spain, Denmark, and Austria. The number of international passengers arriving at Italian airports this summer (June to August) is expected to increase by 12% compared to the same period last year, according to Borsa Internazionale del Turismo.
With increasing awareness, many tourists are focusing on how they can positively impact the environment, economy , and society, while also supporting the preservation of local culture and traditions. Therefore, green and sustainable tourism is becoming a trend. The Italian Ministry of Tourism has invested €19 million in walking trails, €42 million in sustainable tourism, and an additional €33 million in outdoor tourism.
Italy overwhelms visitors with its myriad of destination options: from idyllic coastal towns to mountainous regions, the canals of Venice, museums showcasing classic works of art, and captivating vineyards. The travel company FS Treni Turistici Italiani has designed a range of train services specifically for travelers seeking to explore Italy in a greener way.
Active travelers can also try their hand at cycling. Bella Bucchiotti, a travel blogger, said: “During my recent trip to Italy, I was determined to explore popular tourist destinations in a more sustainable way.”
Choosing to cycle along the Amalfi Coast and using public transport in Tuscany not only helps reduce environmental impact but also offers unexpected discoveries. If you don't have much time, focus on exploring the area you want to visit, enjoying meaningful and quality experiences rather than quantity.”
Food connoisseurs can also find many ways to eat sustainably. Carlo Petrini founded the non-profit organization Slow Food to promote traditional regional cuisines and quality food. Accommodations also participate in this. The Italian Ministry of Tourism awards Ospitalità Italiana certification to hotels that meet strict sustainability criteria regarding waste management, energy efficiency, and the use of local products.
According to the travel company Walks of Italy, Italy has 55 UNESCO World Heritage sites, including the Colosseum in Rome and the entire Amalfi Coast. The European Environment Agency reports that tourist emissions from these sites and other locations in Italy account for 5% of the country's greenhouse gas emissions. Italy's Green Tourism initiative encourages visitors to truly take the less-traveled paths and discover the hidden corners of the country. They can observe Italy's wildlife and natural beauty by bicycle or on hikes.
LAM DIEN
Source: https://www.sggp.org.vn/du-lich-ben-vung-o-italy-post749241.html
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