Images from Dao Huu Quy's experience video .

Stories from Hue go viral on social media.

Recently, Dao Huu Quy's TikTok channel has gained attention with videos sharing Hue culture. Quy's content often revolves around traditional dishes, traditional crafts, or seemingly small stories of daily life in Hue. Without elaborate special effects, the videos are created from the creator's own experiences.

According to Quy, each content creator has their own way of telling their story. “There are many content creators on social media, each with their own way of attracting viewers. I'm suited to making authentic videos. I experience the profession or the food, feel it, and then share it from my personal perspective,” he said.

What impressed Quy the most was the feedback from viewers. In many of his videos about traditional dishes, he received comments from older people. “Many uncles and aunts, around 50-70 years old, left comments saying that it had been a long time since they had seen this dish or this craft. That's exactly what I wanted, to preserve the memories that the previous generation experienced but are gradually fading away,” Quy shared.

One noticeable feature in Quy's videos is the image of the ao dai (traditional Vietnamese dress). Initially, he only shared about Hue's food or traditional crafts, but later decided to wear the ao dai in each video as a unique style. "A friend asked me why, being from Hue, I didn't create something more distinctive besides my voice or content. I thought that since my previous work was related to the ao dai, and Hue is also associated with traditional ao dai, I decided to wear it in my videos. It's also a way to promote the image of Hue," Quy said.

Hue also has many other young people who are contributing to spreading the image of Hue in their own way. Pages like "Tran Oi" or "Ve Hue Di Em" (Come to Hue, my dear) regularly post images and videos of the city's nature, streets, and daily life. Simple images of the Perfume River, small streets, or familiar cafes create a Hue that is intimate, everyday, yet full of emotion. It is this simplicity in storytelling that makes many viewers, especially those who have never been to Hue, feel curious and want to experience it firsthand. The diversity in storytelling, from preserving cultural memories to capturing everyday moments, is contributing to creating an "emotional map" of Hue on the internet.

Invitation

Besides personal channels and fan pages, several art projects are also leveraging social media to creatively spread the image of Hue. A prime example is the program "HUÉ - When Beauty Speaks," implemented by young people from Hon Viet Event.

The program is held every 2-3 months at characteristic tourist destinations in Hue, such as the banks of the Perfume River or the traditional house in Khe Tre. Instead of a grand stage, HUÉ places music within the space of everyday life, where natural scenery and human emotions blend together.

According to Hoang Tien Nghia, one of the three founders of Hon Viet Event, filming and posting videos is a way for the project to spread more widely. "If the live program only serves a certain number of viewers at that time, then videos on social media can continue to tell the story of Hue to more people, in many different places," Nghia shared.

Excerpts from live performances are often posted on TikTok, Facebook, or Instagram, capturing moments of music playing amidst the city's idyllic natural scenery. "Social media is a bridge for HUÉ to reach beyond the local area. Audiences in many places can feel the atmosphere and spirit of the show through these short videos," Nghĩa said.

In fact, many viewers learned about the program through videos on social media and sought it out when they had the chance to visit Hue. Clips capturing sunsets on the Lim wood bridge or the musical atmosphere at the National Education Monument Park along the Perfume River have attracted the attention of many people.

According to Nghia, in the future, social media could become a "tourism channel," because when viewers feel the atmosphere of a sunset over the Perfume River or a musical performance amidst nature, they will easily develop a desire to go there to experience it firsthand.

From that perspective, short videos are not simply entertainment content, but can also become an invitation to tourists. When images, music, and stories about Hue are spread naturally, social media is helping to bring the ancient capital closer to the public, especially young people.

However, for this trend to be effective in the long term, support and guidance for content creation activities related to culture and tourism are also essential. When young people who love Hue have more opportunities to tell their stories in a more structured way, digital platforms can become an important promotional channel, contributing to making Hue an attractive destination on the tourism map.

Text and photos: Pham Phuoc Chau

Source: https://huengaynay.vn/du-lich/du-lich-online-qua-nhung-video-163700.html