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YouTube ad sales surged in Q2 2025. Photo: Viewership . |
YouTube's advertising revenue increased 13% year-over-year, according to the latest financial report from Alphabet, Google's parent company.
This impressive growth brought YouTube's total advertising revenue to $9.8 billion , up from $8.7 billion . This was slightly above analysts' forecasts, who were expecting YouTube to reach around $9.6 billion .
This success reflects YouTube's strategy of capturing more advertising market share from traditional TV. With its increasing popularity on TV devices, YouTube is becoming the top choice for viewers.
A recent Nielsen report found that YouTube has taken the largest share of TV viewing time for three consecutive months, accounting for 12.4% of total audience time spent on this type of entertainment.
In addition, the trend of watching YouTube on TV not only opens up new opportunities for advertisers with unique forms such as QR codes on TV screens or ads when pausing videos , but also affirms YouTube's position as an official entertainment channel in every family.
Faced with YouTube's strong growth, major streaming competitors such as HBO Max and Amazon Prime Video have quickly stepped up their advertising strategies, increasing ad placements to stimulate growth.
Notably, Netflix is emerging as a formidable competitor, especially after announcing its intention to double its advertising revenue this year during its earnings call last week. While Netflix has not yet released specific figures, an analyst at Madison & Wall Street estimates the platform’s advertising revenue is currently around $3 billion .
On July 22, YouTube officially removed the "Trending" tab on its platform after nearly a decade of existence. YouTube explained that this move was to accommodate changes in users' content discovery behavior, as well as a significant decline in traffic to this tab over the past 5 years.
While YouTube continues to report record ad revenue, multiple sources and feedback from international users show a growing wave of complaints about the quantity and quality of ads on the platform.
According to reports from tech news sites and online forums like Android Authority , as well as heated discussions on Reddit and Hacker News , users are facing an overwhelming amount of advertising.
Common complaints include constant interruptions of videos with multiple ads in a row, ads appearing at high frequency even in short videos. Some users even reported encountering ads as long as 15-20 seconds that cannot be skipped, causing annoyance and significantly reducing the viewing experience.
Source: https://znews.vn/youtube-hot-bac-vi-qua-nhieu-quang-cao-post1571425.html
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